Media Buyer / Creative Strategist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take ownership of 4–6 DTC accounts in the roles of strategist, media buyer, creative lead, and direct client liaison.

• Oversee monthly advertising budgets that range from $30,000 to $1,000,000 for each account.

• Deliver presentations on results, strategies, and rationale directly to clients.

• Conduct research on customer feedback, ad comments, support inquiries, Reddit discussions, and competitor ad libraries.

• Utilize internal tools to perform OCR and transcription of ads, linking them to performance metrics.

• Create innovative concepts, draft briefs and scripts, and guide editors and designers.

• Manage revision cycles while ensuring the quality of creative output is maintained.

• Launch around 8–10 new advertisements weekly in batches every 1–1.5 weeks.

• Construct and test advertorials, comparison pages, and product detail pages.

• Deploy landing pages to Vercel and conduct live testing on subdomains.

• Identify and resolve bottlenecks related to creative content, offers, average order value (AOV), landing pages, and checkout processes.

• Optimize and report on new-customer cost per acquisition (CPA) and new-customer return on ad spend (ROAS).

• Formulate opinions on attribution and justify optimization choices.

⛳️ Requirements

• Proven hands-on experience with Meta advertising at significant spending levels for DTC and eCommerce brands.

• Track record of demonstrable achievements related to CPA, ROAS, revenue, and implemented enhancements.

• Familiarity with utilizing Claude or a comparable AI tool as part of daily operations.

• Proficiency in building and launching landing pages using AI technology.

• Capability to research, write, and develop a high-converting page from the ground up.

• Native or near-native English proficiency in direct-response writing.

• Experience in crafting hooks, scripts, ad copy, and advertorials.

• Strong communication skills with the ability to articulate, defend, and sell concepts to clients.

• Competence in directing editors and designers while ensuring creative quality is upheld.

• Availability to work during US Eastern business hours for client communications.

• Ability to diagnose and resolve issues related to creative content, offers, AOV, landing pages, and checkout processes.

• Experience with attribution and the capacity to justify optimization decisions.

• Previous experience with a Shopify store or eCommerce brand is an advantage.

• Expected proficiency in using Claude Code, deploying pages to Vercel, and testing on subdomains as per role requirements.

🏝️ Benefits

• Engage with real brands and substantial budgets.

• Participate in aggressive testing and rapid learning opportunities.

• Chance to build scalable frameworks.

• Potential for growth into senior strategy roles.

• Increased responsibilities and career advancement based on performance metrics.

• Work remotely with the flexibility to reside anywhere globally.

• Enjoy a flexible daily schedule outside of US Eastern business hours.