Media Buyer, Creative Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Manage 4 to 6 DTC accounts as a strategist, buyer, creative leader, and primary client liaison.

• Cultivate client relationships, showcase results and strategies, clarify reasoning, and account for performance metrics.

• Conduct research on customer feedback, ad commentary, support requests, Reddit discussions, competitor ad libraries, and account ad performance.

• Utilize internal OCR and transcription tools to link ads with their performance data.

• Create compelling briefs, scripts, hooks, ad copy, and advertorial content.

• Oversee editors and designers, manage revision cycles, and uphold quality standards.

• Launch around 8 to 10 new ads weekly in informed batches.

• Develop, deploy, and conduct live tests on advertorials, comparison pages, and PDPs using Claude Code and Vercel.

• Identify and address bottlenecks across creative, offer, AOV, landing page, and checkout processes.

• Optimize and report on new-customer CPA and new-customer ROAS.

• Participate in client calls during US Eastern business hours.

⛳️ Requirements

• Practical experience with Meta advertising involving significant spend for DTC and eCommerce brands.

• Proven track record of results related to CPA, ROAS, revenue, and specific performance enhancements.

• Proficiency in AI-native workflows utilizing Claude or similar tools.

• Capability to build and deploy a landing page using Claude or an equivalent platform.

• Skill in researching, writing, and creating a high-converting page from the ground up.

• Near-native or native English proficiency in direct-response writing.

• Competence in crafting hooks, scripts, ad copy, and advertorials in the customer's vernacular.

• Strong client-facing communication skills with the ability to explain, sell, and advocate for ideas.

• Ability to direct creative projects and discern when to delegate tasks.

• Availability to work during US Eastern business hours for client interactions.

• Experience with Shopify stores or eCommerce brands is advantageous.

• Commitment to owning account outcomes from start to finish and working without a ticketing system.

🏝️ Benefits

• Collaborate on authentic brands with substantial budgets.

• Engage in an aggressive testing and rapid learning environment.

• Develop scalable frameworks.

• Potential to advance into senior strategy roles.

• Increased responsibilities and career advancement opportunities based on performance.

• Enjoy remote work with a global hiring approach.