Media Buyer, Creative Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of 4 to 6 DTC accounts as a strategist, media buyer, creative lead, and the primary contact for clients.

• Cultivate client relationships, showcase results and strategies, and justify strategic choices.

• Conduct research on customer feedback, ad interactions, support inquiries, Reddit discussions, and competitor ad libraries.

• Utilize internal OCR and ad transcription tools to link creative content with account performance.

• Draft creative briefs and scripts; oversee editors and designers while managing revision processes.

• Roll out approximately 8 to 10 new ads weekly.

• Create and test advertorials, comparison pages, and product detail pages.

• Deploy landing pages to Vercel and evaluate them on subdomains prior to client-theme integration.

• Identify and resolve issues related to creative elements, offers, AOV, landing pages, or checkout processes.

• Report on new customer economics using NC-CPA and NC-ROAS metrics.

• Assume full responsibility for account outcomes and operate as a comprehensive marketer.

⛳️ Requirements

• Practical experience with Meta advertising, demonstrating significant spending on DTC and eCommerce accounts.

• Proven track record in achieving results related to CPA, ROAS, revenue, and specific actions undertaken.

• Current use of Claude or a similar AI tool as an essential working resource.

• Capability to create and deploy landing pages using Claude or comparable tools.

• Proficient in writing persuasive direct-response English at a native or near-native level.

• Experience in crafting hooks, scripts, ad copy, and advertorials.

• Strong communication skills to effectively convey ideas, advocate recommendations, push back with clients, and address issues promptly.

• Creative judgment and the ability to guide editors and designers.

• Availability to work during US Eastern business hours for client meetings.

• Commitment to owning account results from start to finish.

• Bonus: Experience in building or managing a Shopify store or an eCommerce brand.

🏝️ Benefits

• Flexibility to work remotely from anywhere in the world.

• Opportunity to engage with real DTC and eCommerce brands that have substantial budgets.

• Exposure to aggressive testing methodologies, rapid learning opportunities, and scalable frameworks.

• Potential for advancement into senior strategy roles with increased responsibilities based on performance.