Media Buyer – Creative Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the paid media strategy for DTC/eCommerce clients on platforms like Meta and TikTok.

• Develop creative testing roadmaps, craft angles, and prepare briefs for editors.

• Evaluate creative performance and pinpoint successful elements.

• Oversee ad budgets that range from $30k to $1m per month for each client.

• Analyze the entire funnel, addressing creative, offer, and conversion challenges.

• Report results, strategies, and next steps to clients effectively.

• Identify UGC talent, write scripts, and direct content when necessary.

• Assist in scaling successful campaigns while establishing repeatable growth frameworks.

⛳️ Requirements

• Proven experience in scaling eCommerce brands.

• Managed Meta Ads with tangible spend and demonstrated results (CPA, ROAS, revenue).

• Bonus: Experience in building or running your own Shopify store or eCommerce brand.

• Skill in generating creative angles from reviews, competitor advertisements, and comments.

• Experience in writing UGC scripts or creative briefs.

• Ability to collaborate with editors to produce effective ad variations.

• Video editing or design capabilities are advantageous.

• Capacity to challenge assumptions and adapt swiftly.

• Proficiency in articulating decisions and strategies.

• Demonstrated ownership, urgency, initiative, and follow-through.

🏝️ Benefits

• Engage with real brands and manage substantial budgets.

• Embrace aggressive testing and rapid learning methodologies.

• Opportunity for advancement into senior strategy roles with increased responsibilities.

• Career growth opportunities based on performance.