Media Buyer – Creative Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead the paid media strategy for direct-to-consumer and eCommerce clients on Meta and TikTok platforms.

• Create and implement creative testing roadmaps, develop marketing angles, compose editor briefs, and assess performance metrics.

• Oversee client advertising budgets that range from $30,000 to $1,000,000 per month.

• Identify and resolve full-funnel challenges related to creative content, offers, or conversion rates.

• Present results, strategic plans, and next steps to clients effectively.

• Source user-generated content (UGC) talent, write scripts, and direct content creation as necessary.

• Conduct aggressive testing, learn swiftly, and establish scalable frameworks.

⛳️ Requirements

• Proven experience in scaling eCommerce brands successfully.

• Proficiency in managing Meta Ads with actual spend and verifiable CPA, ROAS, and revenue outcomes.

• Capability to construct creative testing roadmaps.

• Skill in developing creative angles and drafting briefs for editors.

• Competence in analyzing the performance of creative content.

• Ability to determine if funnel issues stem from creative, offers, or conversion rates.

• Expertise in communicating results, strategic plans, and subsequent steps to clients in a clear manner.

• Experience collaborating with UGC creators, including talent sourcing, scriptwriting, and content direction as needed.

• Ability to extract insights from reviews, competitor advertisements, and comments to formulate new marketing angles.

• Experience in writing UGC scripts or creative briefs.

• Proficiency in working with editors to produce effective ad variations.

• Capacity to challenge existing assumptions and adapt swiftly to changes.

• Ability to articulate strategic decisions and their underlying rationale.

• Demonstrated ownership, urgency, initiative, and follow-through.

• Experience with Shopify store management or eCommerce brand operation is a plus.

• Video editing or design skills are advantageous.

🏝️ Benefits

• Engage with authentic brands that operate with real budgets.

• Experience a dynamic environment focused on aggressive testing and rapid learning.

• Opportunity for career advancement into senior strategy roles with increased responsibilities based on performance.