Media Buyer

This is a fully remote position, open to applicants in Ukraine, +2 more countries.

📋 Description

• Strategize, initiate, oversee, and scale advertising campaigns on Facebook and Instagram targeting various GEOs and audiences.

• Create and evaluate targeting strategies leveraging behavioral, demographic, interest-based, and custom audience data.

• Track and enhance CPA, CPC, CPM, CTR, ROAS, Retention, and other key performance indicators.

• Discover scaling possibilities and enhance campaign profitability and return on investment.

• Control advertising budgets and efficiently distribute spending across campaigns, GEOs, audiences, and creatives.

• Assess creative performance and collaborate with the Creative Team to develop concepts, hypotheses, and data-driven briefs.

• Conduct structured A/B testing across creatives, audiences, placements, and campaign configurations.

• Utilize Meta Ads Manager, Facebook Pixel, Conversions API, and analytical tools for tracking and attribution purposes.

• Generate performance reports, pinpoint trends and obstacles, and convert data into actionable insights.

• Remain updated on Meta advertising enhancements, formats, policies, and trends in performance marketing.

• Collaborate closely with creative and marketing teams throughout the campaign lifecycle.

⛳️ Requirements

• Demonstrated hands-on experience as a Facebook / Meta Media Buyer, ideally in performance marketing, affiliate marketing, or within an agency setting.

• In-depth understanding of the Meta Ads ecosystem and principles of campaign optimization.

• Comprehensive knowledge of CPA, CPC, CPM, CTR, ROAS, and Retention metrics.

• Strong analytical skills with the capability to make data-driven decisions based on performance metrics.

• Proficient in Excel / Google Sheets.

• Practical experience with Meta Ads Manager, Facebook Pixel, Conversions API, and web analytics tools like Google Analytics.

• Experience in analyzing creative performance and translating findings into clear briefs for designers and copywriters.

• Ability to independently manage budgets and prioritize campaigns according to performance outcomes.

• Keen attention to detail, accountability, and self-discipline.

• Effective communication skills and a proven ability to collaborate with cross-functional teams.

• Nice to have: experience in scaling campaigns across multiple GEOs.

• Nice to have: experience managing substantial advertising budgets.

• Nice to have: understanding of attribution models and tracking infrastructure.

• Nice to have: experience in highly competitive, performance-driven sectors.

🏝️ Benefits

• Children Allowance

• Mental Health Support

• Sport Activities

• Language Courses

• Automotive Services

• Veterinary Services

• Home Office Setup Assistance

• Dental Services

• Books and Stationery

• Training Compensation

• Massage