Media Buyer

This is a fully remote position, open to applicants in Arizona, +18 more states.

📋 Description

• Take charge of Meta as a growth avenue for Wild Pastures on Facebook and Instagram.

• Oversee campaign strategy, account organization, budget distribution, optimization, and scaling efforts.

• Propel profitable customer acquisition for a subscription-based e-commerce enterprise.

• Manage performance metrics including ROAS, MER, nCAC, CPA, customer lifetime value (LTV), and payback efficiency.

• Create and implement testing roadmaps that encompass creative assets, offers, landing pages, campaign formats, and bidding strategies.

• Lead the platform's creative strategy and pinpoint opportunities for innovative concepts.

• Provide briefs and guidance for creative development alongside creative strategists and editors.

• Transform performance insights into creative direction, messaging, audience targeting, and opportunity identification.

• Track account performance on a daily basis, analyze root causes, and communicate risks, opportunities, and suggestions.

• Stay updated on changes to the Meta platform, measurement updates, attribution best practices, and trends in direct-response advertising.

• Collaborate with designers and leadership to enhance creative and business outcomes.

• Report directly to the Paid Media Lead.

⛳️ Requirements

• A minimum of 3 years of hands-on experience managing Meta advertising for subscription-based e-commerce or direct-response brands.

• Proven success in acquiring customers profitably for subscription businesses.

• Strong grasp of customer acquisition cost (CAC), customer lifetime value (LTV), retention, churn, and payback period.

• A demonstrated history of scaling profitable campaigns while managing significant advertising budgets.

• Experience managing a Meta account from inception to execution and optimization.

• Exceptional analytical skills and a genuine curiosity for resolving performance challenges.

• Solid understanding of performance marketing metrics and their relationship to overall business growth.

• Experience optimizing for subscription-specific business metrics rather than focusing solely on first-purchase revenue.

• Knowledge of customer quality, retention, and long-term profitability.

• Proficient in using analytics and attribution platforms beyond Ads Manager; familiarity with GA4, Haus, Mixpanel, or similar tools is a plus.

• Strong creative instincts and a comprehension of effective direct-response advertising.

• Ability to convert performance insights into actionable creative feedback.

• Experience working collaboratively with creative teams through briefing, iteration, and testing processes.

• All applicants must have authorization to work in the United States.

• Must reside and work in AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY.

• Employment visa sponsorship is not available.

🏝️ Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental and vision benefits, along with a nominal monthly medical premium for employees; dependents can be added at employee expense.

• Generous paid time off to encourage balance and relaxation.

• Paid sick leave for when you need it.

• Six (6) paid holidays each year.

• Paid parental leave to support growing families.

• 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance.

• 401(k) plan with up to a 4% company match after one year of service.

• Monthly product stipend or access to perfectly imperfect damaged products.