Media Buyer

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, priorities, and next steps.

• Generate and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into concise, actionable insights for non-technical clients.

• Establish and nurture client relationships that foster retention, renewals, and referrals.

• Proactively address account issues to ensure stability and promote growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and other campaign variables.

• Track performance daily and modify campaigns based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and create strategies for enhancement.

• Experiment with audiences, messaging, and creative formats.

• Contribute to the creation of ad copy and campaign messaging.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing processes.

• Address technical issues between advertising platforms and client systems.

• Monitor tracking and lead flow to avert issues that may impact client outcomes.

• Report to the Associate Director of Operations, maintaining accountability for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of practical experience in paid media, emphasizing Meta advertising.

• Proven track record of managing multiple client accounts and leading client-facing discussions.

• Demonstrated ability to steer campaigns towards established performance objectives while enhancing client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Experience with video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Ability to Work From Home.

• Flexible Working Schedule.

• Performance Bonus.