Media Buyer

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Manage a portfolio of client accounts and act as the primary contact for all communications.

• Conduct bi-weekly client calls to discuss performance, strategic direction, priorities, and action items.

• Generate and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert campaign data into straightforward, actionable insights for clients who may not have a technical background.

• Cultivate strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and foster growth.

• Create, implement, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and various campaign parameters.

• Monitor performance on a daily basis and make necessary adjustments based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and formulate strategies to enhance results.

• Experiment with audiences, messaging, and creative elements to uncover better performance opportunities.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows through Zapier, and streamline lead-routing processes.

• Address technical issues that arise between advertising platforms and client systems.

• Continuously monitor tracking and lead flow to avert any issues that could impact client outcomes.

• Report directly to the Associate Director of Operations, ensuring accountability for client outcomes, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid media, particularly in Meta advertising.

• Experience managing multiple client accounts simultaneously while leading client-facing discussions.

• Demonstrated ability to direct campaigns towards specific performance objectives while enhancing client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving capabilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Expertise in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Knowledge of direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance-based Bonus.