Media Buyer

This is a fully remote position, open to applicants in Arizona, +5 more states.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and upcoming actions.

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert campaign data into straightforward, actionable insights for clients with non-technical backgrounds.

• Cultivate strong client relationships that promote retention, renewals, and referrals.

• Address account issues proactively to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and various campaign elements.

• Track performance on a daily basis and make necessary adjustments based on cost-per-appointment and other essential metrics.

• Identify underperforming campaigns and create strategies to enhance results.

• Test different audiences, messaging, and creative approaches to discover opportunities for improved performance.

• Contribute to ad copy and campaign messaging efforts.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows with Zapier, and establish lead-routing processes.

• Resolve technical issues that arise between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations and remain responsible for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid media, particularly with Meta advertising.

• Experience managing multiple client accounts simultaneously and leading client-facing discussions.

• Demonstrated capability to direct campaigns toward established performance targets while fostering client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation concepts.

• Exceptional communication, organizational, and problem-solving skills.

• Preferred: Background in financial services marketing.

• Preferred: Experience with lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Expertise in high-ticket or considered-purchase funnels.

• Preferred: Proficiency in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance-based Bonus.