Marketing Specialist

This is a fully remote position, open to applicants in Taiwan.

📋 Description

• Develop bilingual content in English and Mandarin, encompassing blog posts, email campaigns, social media copy, and various campaign materials.

• Tailor content using style guidelines and AI-enhanced workflows while evaluating drafts for brand alignment, precision, and quality.

• Transform events, launches, and product updates into summaries, follow-up emails, social media posts, and one-pagers.

• Assist with product-related content and updates in collaboration with product and marketing leads.

• Utilize shared AI-enhanced workflows and templates while proposing process enhancements.

• Publish and refresh website and blog content, including formatting, imagery, and routine page modifications.

• Verify website links, resolve routine CMS issues, and document and escalate complex challenges.

• Implement campaign tracking standards such as UTMs, source fields, and naming conventions.

• Ensure accurate CRM data maintenance.

• Update recurring HubSpot and GA4 reports, highlighting significant outcomes.

• Act as the primary contact for events and trade shows.

• Oversee event planning, vendors, execution, and reporting in collaboration with the Growth Director and relevant team members.

• Manage event logistics, including registration, booth setup, staffing, shipping, and on-site coordination.

• Facilitate event lead capture and transfer to Business Development colleagues.

• Assist in event follow-up and report on leads, conversions, attendance, and expenses.

• Coordinate the procurement and inventory of branded materials, merchandise, and corporate gifts.

• Collect and compare vendor quotes, track deliveries and invoices, and provide recommendations to the Director of Growth.

• Maintain an organized vendor list and service history.

⛳️ Requirements

• 1–3 years of experience in content marketing, marketing, or marketing operations.

• Experience in B2B, SaaS, HR tech, or startups is advantageous.

• Proficient written English and Mandarin skills.

• Spoken English for effective global team collaboration.

• Practical experience using AI tools like ChatGPT or Claude for research, drafting, and workflows.

• Good judgment in evaluating AI-generated outputs.

• Familiarity with a website CMS and troubleshooting content-related issues.

• Experience in coordinating events or trade shows, managing vendors, and overseeing budgets.

• Organized, proactive, and capable of strong follow-through with timely escalation of issues.

• Residing in Taiwan.

• Comfortable working autonomously within a remote team environment.

• Experience with HubSpot or another CRM/marketing automation platform is a plus.

• Familiarity with Apollo, Clay, GA4, or Looker Studio is desirable.

• Some exposure to paid media platforms such as Google, LinkedIn, or Meta Ads is a plus.

• Experience with workflow automation or AI agents is advantageous.

🏝️ Benefits

• Fully remote position with an international team spanning multiple markets.

• Flexible paid time off.

• Flexible working hours.

• Opportunity to make a significant impact within a collaborative marketing team.

• Chance to gain experience in content creation, digital marketing, and events across various markets.