Measurement Strategy Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of demonstrating the value of RTB House's performance media offerings.

• Gain insights into how clients assess RTB House marketing in areas such as Retargeting, Quality Traffic, Performance Video, Co-op, and innovative products.

• Create an internal framework that outlines client success metrics across various products and measurement techniques.

• Define and uphold a taxonomy that encompasses attribution, geo-split testing, user-split A/B incrementality testing, MMM, MTA, and emerging methodologies.

• Monitor the measurement landscape and keep track of companies within each category.

• Develop expertise in third-party measurement vendors, their methodologies, data inputs, strengths, limitations, and market positions.

• Cultivate and manage relationships with measurement partners.

• Establish standards and playbooks for measurement tests, enabling commercial teams to implement best practices.

• Support impactful measurement initiatives and create scalable testing processes.

• Transform engagement insights into repeatable frameworks and best practices for the organization.

• Collaborate with cross-functional partners to develop and pilot measurement and identity strategies.

• Design and oversee pilot programs, set success criteria, and assess outcomes.

• Convert measurement insights into product positioning and market-facing communications.

• Create and conduct measurement training for Sales, Account Management, Technical Account Management, and Client Partners.

• Develop practical measurement resources and continually enhance training and enablement materials.

⛳️ Requirements

• Over 5 years of experience in buying or managing performance media at a brand, agency, or platform, with direct responsibility for measurable outcomes.

• A bachelor’s degree or higher from an accredited institution.

• Profound, hands-on expertise in attribution, geo-split testing, user-split A/B incrementality testing, MMM, MTA, and novel measurement techniques.

• Practical experience with vendor-led incrementality studies, including geo- and user-split testing.

• Familiarity with vendor user interfaces and self-service measurement platforms.

• Experience with Google Analytics and Adobe Analytics.

• Background in collaborating with data science and analytics teams to assess media performance.

• Experience in commissioning, managing, and interpreting tests conducted by third-party measurement firms.

• Ability to articulate methodology mechanics and potential biases to both technical and non-technical audiences, including executives.

• A structured, self-motivated approach, comfortable managing an ambiguous, cross-functional mandate within a small team.

• Preferred: experience on both sides of a measurement test.

• Preferred: familiarity with clean rooms, HEM/hashed identity, privacy-safe methodologies, and identity/data-rights considerations.

• Preferred: knowledge of the retargeting landscape and competitive environment.

• Preferred: demonstrated experience in creating and delivering training or enablement for commercial teams across multiple regions.

🏝️ Benefits

• Flexible remote, in-office, or hybrid work options at the employee's discretion.

• Ongoing and comprehensive training opportunities.

• Stipend available for external courses.

• Full coverage of medical insurance premiums.

• 401K matching plan.

• Paid vacation days.

• Paid sick days.

• Office stipend.

• Phone or internet stipend.

• Baby cash benefit.

• Performance bonus eligibility.

• Opportunities to attend in-person and virtual events, including coffee socials, happy hours, and off-site summits.