Martech Operations Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Convert marketing and customer experience goals into precise business and technical requirements.

• Collaborate with IT and technical teams to facilitate effective and scalable solutions.

• Design and enhance cross-channel customer journeys.

• Evaluate campaign execution processes, journeys, and workflows to uncover gaps and opportunities for automation and ongoing improvement.

• Supervise the setup of automated email campaigns, including journey configuration, scheduling, testing, quality assurance, deployment, and continuous optimization.

• Assist with data architecture, integrations, and data flows essential for marketing automation.

• Oversee multiple initiatives while balancing the long-term MarTech capabilities and strategic priorities with immediate campaign and operational needs.

• Perform additional duties as assigned.

⛳️ Requirements

• Bachelor’s degree in Business Administration, Marketing, Information Systems, Technology, or a related discipline.

• Over 5 years of experience with Salesforce Marketing Cloud or a comparable marketing automation platform in development, administration, or marketing technology operations.

• Proficiency in working with marketing data, automation workflows, campaign testing, and supporting data architecture.

• Capability to translate business and marketing objectives into clear functional and technical specifications.

• Knowledge of marketing data architecture, integrations, automation workflows, and dynamic communications.

• Strong analytical and problem-solving abilities.

• Skill in managing multiple projects and priorities through effective planning and prioritization.

• Solid business acumen.

• Exceptional cross-functional collaboration skills with Marketing, IT, Analytics, and other technical teams.

• Outstanding written and verbal communication skills.

• Capability to adapt and deliver results in a fast-paced, evolving environment.

• Availability for occasional evenings or weekends during peak campaign periods, critical launches, or platform implementations.

• Preferred: Experience in the telecommunications sector or a related field.

• Preferred: Familiarity with MarTech, CRM, customer data, or marketing automation platforms.

• Preferred: Experience in supporting personalized, real-time, or data-driven customer communications.

🏝️ Benefits

• Competitive compensation.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• Employee assistance program.

• 401K plan with company match.

• Voluntary benefits.

• Paid time off programs.

• Flexible work environment from home or company office.

• Technology that fosters team connectivity.

• Occasional travel to vendor meetings, industry conferences, or internal team events.