Martech Engineer

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Design and execute digital tracking and measurement solutions for websites, applications, and marketing platforms.

• Establish, define, and implement Data Layer structures to ensure standardized data collection across various digital products.

• Create integrations utilizing APIs from media and analytics platforms, including the Google Data Manager API, Meta Conversions API (CAPI), and other tools within the Martech ecosystem.

• Deploy and sustain client-side and server-side data collection solutions.

• Implement and uphold measurement SDKs within mobile applications.

• Collaborate closely with engineering teams to guarantee proper instrumentation of events, parameters, and business identifiers.

• Develop and verify integrations among internal systems, CRM, CDP, media platforms, and analytics tools.

• Conduct advanced troubleshooting and debugging of implementations using DevTools, logs, network requests, and validation tools for pixels and APIs.

• Ensure implementation quality through functional testing, technical QA, and validation of data consistency.

• Document architectures, data flows, taxonomies, naming conventions, and best practices for measurement.

• Engage in data governance initiatives and contribute to the evolution of the organization's Martech architecture.

⛳️ Requirements

• Demonstrated experience in implementing Martech solutions.

• Proficient in JavaScript and Python for manipulating the web Data Layer.

• Extensive knowledge of Google Tag Manager (both Web and Server-Side).

• Familiarity with Google Analytics 4 (GA4) and its event architecture.

• Experience with integrations using REST APIs, Webhooks, and measurement protocols.

• Understanding of the Google Data Manager API and Meta Conversions API (CAPI).

• Skilled in implementing, maintaining, and debugging digital media pixels and tags.

• Experience in deploying and maintaining SDKs and mobile measurement partners (MMPs), such as AppsFlyer, in mobile environments.

• Proficient with debugging and validation tools, including Chrome DevTools, Network Inspector, GA4 DebugView, Tag Assistant, and similar tools.

• Familiarity with version control systems using Git.

• Experience working in agile environments utilizing Scrum and/or Kanban methodologies.

• Understanding of consent and privacy technologies, including Brazil's LGPD, Consent Mode v2, and consent management platforms (CMPs) is a plus.

• Experience with CDP platforms such as Segment, Tealium, Adobe RTCDP, or similar is a plus.

• Knowledge of SQL for data validation and analysis is a plus.

• Experience in implementing omnichannel journeys and integrations across media, CRM, and analytics is a plus.

• Familiarity with Django CMS, including the implementation and maintenance of Data Layers, event instrumentation, and supporting the evolution of digital measurement on platforms developed on it is a plus.

• Certifications related to Google Analytics, Google Cloud, Martech, or digital media platforms are a plus.

🏝️ Benefits

• Flexible meal and food allowance (VA/VR Flex).

• Unimed health insurance.

• Uniodonto dental insurance.

• Group life insurance.

• TotalPass membership.

• Member company of the Empresa Cidadã Program, providing extended maternity and paternity leave.

• ZenKlub — two complimentary sessions per month.

• Education benefit.

• Certification incentives.

• Long-service award.

• Semiannual performance reviews with opportunities for career growth.

• A culture of feedback.

• Employee referral bonus.

• 100% remote work.

• Coworking office available in Porto Alegre, Rio Grande do Sul.