Marking Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Participate in roadmap and planning discussions, representing market insights; critically evaluate what should be developed and the rationale behind it using customer, deal, competitor, and Sumble data.

• Monitor shifts within GTM teams, data vendors, and agent-era tools; compose strategic memos for the Product team and founders.

• Conduct win/loss analysis and buyer research, translating insights for the Product and Sales teams.

• Oversee Sumble's positioning and messaging framework, including establishing proof points for each capability.

• Articulate messaging focused on the transition from contacts to context, account intelligence, and actionable signals.

• Manage product launches from start to finish, encompassing tiering, messaging, asset creation, internal readiness, and post-launch evaluation.

• Drive awareness of launches and features among prospects and existing users, collaborating with Growth and Content teams.

• Transform jobs-to-be-done research into comprehensive solutions for RevOps, GTM engineers, and marketers.

• Package each solution with the associated problem, use case, demo pathway, proof, and reusable Sales and Marketing resources.

• Oversee competitive intelligence, develop battle cards, and provide updates to the Sales team; participate in competitive deals and integrate insights into positioning.

• Foster relationships with industry analysts and third-party research voices, managing briefings, inquiries, and coverage.

• Incorporate external market data and research into Sumble's positioning, validating its data narrative.

⛳️ Requirements

• Minimum of 6 years in B2B product marketing, preferably in GTM technology such as data, sales technology, RevOps platforms, or developer and AI tools aimed at technical buyers.

• Proven experience in owning the positioning of a technical product, with the ability to explain APIs, MCP servers, or data models in a way that resonates with a CRO while maintaining precision for the RevOps lead who will utilize it.

• Demonstrated success in launches that drove adoption and pipeline growth, with measurable outcomes to show for it.

• Experience in challenging a roadmap with data-driven evidence and influencing what gets developed.

• Ability to think segmentally, creating distinct solutions for various personas without compromising the overall narrative.

• Experience managing a competitive program that the Sales team relied upon.

• Strong curiosity about data; will leverage Sumble's platform as a research tool, with a non-negotiable comfort level with raw data.

• Proven AI proficiency in real production environments, showcasing examples of work completed more efficiently or effectively due to your AI toolkit.

• A self-sufficient individual contributor style; you prioritize effectively and make decisions independently without waiting for approval.

• Hands-on experience with agents, MCP, and Claude or Cursor, and capability to create simple demos from our documentation.

• Familiarity with analyst relations or third-party research initiatives.

• Previous experience as a RevOps lead, GTM engineer, or marketer, or extensive sales experience targeting these roles.

• Experience orchestrating consultants, agencies, and freelancers to enhance output.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance (US)

• 401(k) plan (US)

• 4 weeks of paid time off (PTO)

• Equity in a rapidly growing, Series A company

• Generous policy for AI token usage