Marketplace Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Formulate and implement marketplace strategies aimed at enhancing sales growth, profitability, and brand visibility.

• Supervise and refine product listings utilizing SEO best practices, A/B testing, and enriched content.

• Execute competitive pricing strategies through demand forecasting, historical data analysis, and algorithm-based optimizations.

• Create and manage promotional campaigns, including Lightning Deals, Coupons, and Seasonal Discounts.

• Take charge of Amazon Ads and Walmart Connect, encompassing account structure, keyword and bid strategy, and budget distribution.

• Enhance advertising efforts for profitable new-customer acquisition in alignment with CAC targets.

• Ensure optimal stock levels through effective supply chain management.

• Guarantee adherence to marketplace policies, Amazon Brand Registry, and Walmart regulations.

• Address issues related to unauthorized sellers, counterfeit items, and MAP policy breaches.

• Oversee customer engagement, monitor reviews, respond to Q&A, and manage reputation.

• Leverage data analytics and business intelligence tools to track performance metrics and guide decision-making.

• Collaborate with marketing, operations, and product development teams.

• Keep abreast of marketplace trends, algorithm changes, and industry best practices.

• Direct new product launches and brand refresh initiatives alongside creative and content teams.

• Execute strategies for external traffic growth through influencer collaborations, affiliate programs, and targeted social media advertising.

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, or a related discipline.

• 3-5 years of experience in selling on Amazon.com / Walmart.com platforms with an e-commerce-first CPG brand.

• Proven track record of boosting sales, profitability, and market share on online marketplaces.

• Experience managing large, intricate, and pioneering projects from strategy to launch and scale.

• Background in inventory management and supply chain coordination.

• Strong grasp of LTV and CAC components.

• Familiarity with both FBA and FBM sales models.

• Proficient in Excel, data analysis, and various reporting tools.

• Expertise in Amazon Seller Central, Walmart Seller Center, advertising platforms, and analytics tools.

• Hands-on experience in Amazon Ads media buying with monthly spending exceeding $100K.

• In-depth knowledge of Amazon Ads strategy and optimization, covering campaign architecture, match types, negative keyword strategies, search-term harvesting, bidding and placement optimization, and differentiating branded versus non-branded spend.

• Exceptional English communication and interpersonal abilities.

• Meticulous attention to detail in planning and execution.

• Capability to excel in a dynamic, results-oriented environment with minimal oversight.

🏝️ Benefits

• Flexible paid time off along with 9 annual company holidays.

• Paid vacation day for your birthday.

• 100% company-paid base plan for Medical, Dental, and Vision Insurance for employees.

• Full coverage for Life Insurance and Short-Term Disability Insurance provided by the company.

• 3% employer contributions to 401(k) plans, regardless of employee participation.

• Matching charitable contributions up to $2,500 per year.

• Annual Work from Home (WFH) stipend of $1,200.

• Employee recognition and rewards program.

• Subscription to the Calm app.

• Pet insurance options available.

• Monthly product samples for employees and team discounts.

• Employee Referral Program.

• Funding allocated for professional development of employees.

• A collaborative and innovative work culture.

• Eligibility for bonuses.