Marketing Technology Product Manager – CRM Governance

This is a fully remote position, open to applicants in Alabama, +32 more states.

📋 Description

• Take full ownership of the product domain, encompassing strategy execution, design of the operating model, and continuous optimization.

• Establish and uphold accountability for product performance, user adoption, and outcomes.

• Act as the business owner for product capabilities and related platforms.

• Develop the product roadmap, set priorities, and define success metrics in alignment with business goals.

• Drive the evolution of platforms and capabilities, ensuring they are scalable, integrated, and sustainable.

• Ensure that product capabilities are consistent with enterprise architecture, data, and governance standards.

• Manage backlog prioritization, intake processes, and execution of delivery throughout the product domain.

• Guarantee timely delivery of product capabilities that meet requirements and can scale effectively.

• Eliminate obstacles and foster alignment among cross-functional teams.

• Set up KPIs, monitoring systems, and reporting for product performance and adoption.

• Identify gaps, risks, and inefficiencies while leading efforts to remediate them.

• Ensure that documentation, operational procedures, and process standardization are maintained across the domain.

• Collaborate with stakeholders from IT, Privacy, Legal, Security, Analytics, and Marketing.

• Influence enterprise decision-making by clearly communicating trade-offs, risks, and recommendations.

• Represent the product domain in governance forums, strategic initiatives, and technology discussions.

• Lead and mentor Product Managers and/or Product Strategists, establishing clear ownership and accountability.

• Participate in or lead committee work.

• Mentor team members to cultivate deep expertise in product, platform, and operational matters.

⛳️ Requirements

• A Bachelor’s degree in Business, Marketing, Information Systems, or a related field is required.

• Over 5 years of experience in product management, marketing technology, consumer data, or related areas.

• Proven experience in owning and leading product domains, platforms, or capabilities (not in advisory roles).

• Experience in establishing operating models and driving outcomes at an enterprise scale.

• Experience in leading significant product domains.

• Strong knowledge of marketing technology ecosystems (CRM, CDP, CMP, personalization, etc.).

• Ability to convert business strategy into scalable product capabilities and operating models.

• Proven capability to lead cross-functional teams in complex, matrixed environments.

• Excellent analytical, problem-solving, and decision-making abilities.

• Strong executive-level communication and influencing skills.

• High ownership mindset with a focus on accountability for outcomes.

• Relevant platform or domain certifications are preferred (e.g., Salesforce, marketing technology, data platforms, privacy, etc.).

• Advanced platform certifications are highly preferred (e.g., Salesforce, CDP, CMP, privacy, data governance).

• In-depth familiarity with CRM governance frameworks, messaging standards, and enterprise communication controls.

• Demonstrated ability to establish and enforce governance models for campaign execution, messaging, and channel usage.

• Strong understanding of the messaging lifecycle, including content structure, approval workflows, and compliance considerations.

• Proven success in facilitating consistent, scalable messaging practices across various teams, channels, and business lines.

• Experience collaborating with marketing, compliance, legal, and technology teams to implement governance and messaging standards.

• Experience in the healthcare sector is preferred.

• Fully remote work is permitted only from AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.

• No sponsorship or visa transfer will be provided.

🏝️ Benefits

• Eligible for benefits.

• Competitive compensation package.

• Additional premium pay options such as shift differentials, on-call pay, and more based on the teammate's role.

• Incentive pay available for select positions.

• Potential for annual salary increases based on performance.

• Paid Time Off programs.

• Health and welfare benefits, including medical, dental, vision, life insurance, and Short- and Long-Term Disability.

• Flexible Spending Accounts for qualified health care and dependent care expenses.

• Family benefits, including adoption assistance and paid parental leave.

• Defined contribution retirement plans with employer matching and other financial wellness initiatives.

• Educational Assistance Program.