Marketing Technology Lead – AI, Digital Experience

This is a fully remote position, open to applicants in Spain.

📋 Description

• Take ownership of Neptune Software's corporate website and create a roadmap that aligns with business and marketing goals.

• Oversee website operations, including maintenance, performance, security, monitoring, uptime, technical health, and optimization.

• Manage the WordPress CMS while assessing new platforms, technologies, and architectures.

• Construct and maintain website pages, landing pages, campaign microsites, resource centers, and digital experiences.

• Enhance Core Web Vitals, accessibility, page speed, SEO, AEO, structured data, schema markup, and technical discoverability.

• Lead the ongoing improvement of the marketing technology ecosystem, incorporating HubSpot and related platforms.

• Handle integrations between the website, CRM, marketing automation, analytics, forms, and other marketing systems.

• Ensure dependable lead capture, tracking, tagging, analytics, and campaign infrastructure.

• Assess and implement marketing technologies that enhance productivity and business results.

• Collaborate with Demand Generation and Marketing Operations on campaign execution and reporting.

• Document processes, create best practices, and enhance operational efficiency.

• Spearhead the adoption of Artificial Intelligence across Marketing and develop AI-driven workflows, assistants, copilots, GPTs, and agents.

• Assist teams in utilizing AI for content creation, image and video production, research, reporting, campaign execution, and knowledge management.

• Design outstanding digital experiences throughout the buyer journey while optimizing navigation, conversion paths, forms, and content discoverability.

• Support personalization, experimentation, A/B testing, and ongoing conversion optimization.

• Collaborate with Design and Product Marketing to align digital experiences with brand identity, positioning, and messaging.

• Act as Marketing's technology and digital innovation advisor, promoting continuous improvement.

⛳️ Requirements

• A minimum of 5 years of experience managing websites, digital platforms, or marketing technology in a B2B technology environment.

• Significant experience with WordPress or other enterprise CMS platforms.

• Proven experience in supporting marketing teams with website development, landing pages, digital campaigns, and marketing operations.

• Familiarity with managing website hosting, performance optimization, security, integrations, and technical operations.

• Experience collaborating with developers, designers, marketers, and cross-functional teams.

• Strong understanding of contemporary website architecture and digital experience management.

• Practical experience with CMS platforms and website administration.

• Strong technical proficiency with the ability to quickly learn new platforms.

• A genuine interest in Artificial Intelligence and its application in Marketing.

• Exceptional analytical and problem-solving abilities.

• Strong project management and organizational skills.

• Capability to balance strategic thought with hands-on execution.

• Excellent communication and collaboration skills.

• A commitment to continuous learning and a passion for innovation and technology.

• Preferred: experience with HubSpot or similar marketing automation platforms.

• Preferred: experience with Salesforce or other CRM systems.

• Preferred: experience in supporting enterprise B2B marketing organizations.

• Preferred: experience in SaaS, Enterprise Software, AI, Low-Code, or SAP ecosystems.

• Familiarity with WordPress, HubSpot, Salesforce, Google Analytics 4, Google Tag Manager, HTML/CSS, website hosting and performance optimization, CRM and marketing automation integrations, AI platforms, workflow automation platforms, headless CMS architectures, API-first integrations, and modern digital experience platforms.

🏝️ Benefits

• Full-time permanent employment