Head of E-Commerce Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of overall marketing performance, emphasizing revenue, ROAS, CAC, and repeat purchase rate.

• Strategically plan, manage, and enhance campaigns across Meta, Google, Amazon, and other relevant platforms.

• Create compelling offers, funnels, and campaigns focused on driving sales.

• Experiment with creatives, target audiences, and advertising messages, scaling successful strategies.

• Optimize the complete customer journey, from advertisement and landing page to checkout and CRM.

• Broaden email and CRM marketing efforts as additional revenue streams.

• Lead the marketing team while overseeing external partners, freelancers, and service providers.

• Collaborate closely with management, Product, Procurement, and Logistics teams.

⛳️ Requirements

• Several years of experience in performance marketing with direct accountability for revenue generation.

• Extensive practical experience with Meta Ads and Google Ads.

• Background in a D2C/e-commerce setting.

• Strong grasp of sales psychology, conversion optimization, and direct response marketing principles.

• Proficient in working with ROAS, CAC, LTV, and contribution margin metrics.

• A hands-on approach paired with strategic insight and practical execution skills.

• Excellent proficiency in both written and spoken German.

🏝️ Benefits

• A strong brand with real potential and ample opportunities to make a significant impact.

• Substantial responsibilities, considerable autonomy, and a direct role in influencing our growth.

• Quick decision-making processes, prompt decisions, and direct communication with management.

• An ambitious and committed team.

• Flexible work arrangements—either remote or at our office in Neuss.

• Access to modern tools, clear objectives, and an environment where innovative ideas are swiftly implemented.