Marketing Technology Consultant, Mobile Measurement

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage mobile measurement partner platforms, including event mapping, attribution windows, SKAdNetwork/ATT configuration, postbacks, cost and reporting API integrations, and fraud monitoring.

• Oversee MMP vendor assessments, migrations, and implementations.

• Establish technical specifications, make decisions between SDK and server-to-server options, and determine rollout sequences.

• Collaborate with engineering and data teams on APIs, ETL pipelines, BigQuery, rollup tables, and audience imports.

• Ensure tracking is maintained across GA4, Firebase, Google Tag Manager, deep links, QR codes, and campaign taxonomy.

• Own the marketing-related requirements for privacy-compliant measurement and consent frameworks.

• Resolve data discrepancies and link configuration choices to paid media and growth optimization.

• Identify and implement automation in reporting, QA, audience activation, and campaign operations.

• Translate technical specifications among marketing, media, data engineering, product/app engineering, privacy, and analytics stakeholders.

⛳️ Requirements

• Minimum of 7 years of experience in marketing technology, growth infrastructure, or mobile measurement/attribution roles, preferably at the Senior Manager to Director level.

• Direct, hands-on management or administration of at least one MMP platform: AppsFlyer, Adjust, Branch, Singular, or Kochava.

• Experience in mobile-first acquisition across both iOS and Android platforms.

• Practical knowledge of event mapping, attribution setup and windows, SKAdNetwork/ATT, postbacks, cost and reporting APIs, deep links, QR codes, and fraud monitoring.

• Ability to partner with engineering and data teams on APIs, ETL, BigQuery, rollup tables, and audience imports; SQL proficiency is highly preferred.

• Understanding of paid media optimization and metrics such as CPI, CPA, ROAS, and LTV data.

• Experience working in early-stage/startup environments or large, complex enterprise organizations.

• Availability for 30–40 hours per week with significant overlap during business hours.

• Comfort with an open-ended fractional engagement.

• Familiarity with AppsFlyer, Adjust, Branch, Singular, Kochava, Google Analytics 4, Firebase, Google Tag Manager, SKAdNetwork, ATT, BigQuery, SQL, Google Marketing Platform, and reverse-ETL/data activation tools like Hightouch.

🏝️ Benefits

• Flexible work arrangements through fractional engagements.

• Meaningful overlap during business hours.

• Opportunities to collaborate with innovative brands and respected early-stage ventures, rapidly growing tech companies, and Fortune 500 teams.