Marketing Strategy – Planning Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Implement and oversee tracking systems for marketing initiatives, including UTM parameters and lead source attribution within HubSpot.

• Spearhead the design and execution of intricate marketing automation workflows.

• Construct and manage dashboards that encompass SEO performance, website analytics, lead generation metrics, and campaign effectiveness.

• Provide regular reports on essential marketing metrics and offer data-driven insights to enhance campaign performance.

• Align the Marketing, Revenue Operations, and Business Systems teams with marketing operations priorities and organizational goals.

• Direct the technical implementation of marketing projects.

• Create and maintain documentation for marketing operations procedures and best practices.

• Educate team members on marketing technology tools and best practices.

• Establish and apply data governance frameworks.

• Develop and manage data segmentation strategies for targeted marketing efforts.

• Ensure adherence to GDPR, CCPA, and other pertinent data privacy regulations.

• Conduct audits of marketing systems and processes to uphold data integrity and security.

• Supervise lead management processes and automation rules as the designated subject matter expert.

• Collaborate with the Systems and Tooling team to enhance the tech stack.

• Assess and recommend new marketing technologies.

⛳️ Requirements

• Over 7 years of experience in marketing strategy and operations, marketing strategic planning, or a comparable role.

• Proficiency in SQL and experience with data manipulation.

• Strong business acumen with a solid understanding of marketing metrics and reporting.

• Advanced skills in marketing automation tools.

• Excellent analytical abilities with experience in data analysis and visualization.

• Comprehensive understanding of marketing automation, lead management, and campaign attribution.

• Familiarity with web analytics tools such as Google Analytics and Adobe Analytics.

• Knowledge of data privacy laws and compliance requirements.

• Practical systems ownership with the capability to function as an individual contributor.

• Nice to have: experience with business intelligence tools such as Heap Analytics and Looker.

• Nice to have: project management expertise.

• Nice to have: experience in API integrations and webhook management.

🏝️ Benefits

• 10-year exercise window for stock options.

• Unlimited PTO with a recommendation of four weeks per year.

• Twelve weeks of fully paid family leave in the US.

• Generous budget for equipment, software, and office furniture.

• $100/month education budget; higher-cost items such as conferences covered with manager approval.

• Premium health insurance for US employees and their dependents, fully covered by Ashby.

• Equity / stock options.