Marketing Strategy Consultant I

This is a fully remote position, open to applicants in United States.

📋 Description

• Utilize reporting tools such as Hex or comparable BI/data tools to assess usage, performance, and GMV data, identifying accounts with potential for enhanced adoption and revenue growth.

• Continuously evaluate and prioritize opportunities to focus on accounts with the greatest potential.

• Analyze customer data, demographics, local market trends, competitive landscape, and state-specific regulations to develop customized marketing strategies.

• Provide guidance to customers regarding campaigns, targeting, timing, and the effective use of SMS, MMS, and email.

• Assist customers in configuring the platform, creating campaigns, and establishing workflows.

• Enhance retail loyalty programs to foster repeat business and lifetime customer relationships.

• Create customer-specific Standard Operating Procedures (SOPs) and marketing playbooks.

• Assess post-launch campaign and adoption performance and refine strategies accordingly.

• Collaborate with Customer Success Managers and Account Managers to coordinate outreach and ensure a seamless experience for customers.

• Communicate product feedback, feature gaps, and market trends to Dutchie's Product team.

⛳️ Requirements

• 2-4 years of experience in retail marketing, digital marketing, customer marketing, or marketing consulting — experience in B2B SaaS, martech, or customer success is advantageous.

• Practical experience with a marketing technology platform for managing and executing SMS, MMS, and email campaigns, including campaign creation, segmentation, and workflow management.

• Strong grasp of data-driven marketing and established marketing optimization best practices, including segmentation, targeting, campaign timing/cadence, and performance evaluation.

• Familiarity with retail loyalty programs is required.

• Proficient in working with data and reporting tools to independently identify trends and prioritize opportunities, such as Hex, Looker, Tableau, or similar platforms.

• Excellent consultative skills with the capability to translate customer data and market context into clear, actionable strategies.

🏝️ Benefits

• Comprehensive medical benefits, including dental and vision coverage.

• Equity packages in the form of stock options available to all employees.

• Technology allowance for hardware, software, reading materials, etc.

• Flexible vacation and sick leave policy.