Marketing Specialist

This is a fully remote position, open to applicants in Florida, +2 more states.

📋 Description

• Perform continuous analysis of the competitive landscape, focusing on pricing, promotions, product variety, and marketing strategies.

• Create and uphold weekly/monthly reports on competitors with actionable insights.

• Convert competitive intelligence into strategic recommendations for promotions and campaigns.

• Assess the effectiveness of promotions, including lift, ROI, customer engagement, and metrics that drive traffic.

• Assist in post-campaign reporting and pinpoint areas for optimization.

• Maintain frameworks and dashboards for tracking key initiatives.

• Share insights with marketing, retail, and leadership stakeholders.

• Act as the primary contact for selected third-party brand partners on a daily basis.

• Oversee joint marketing efforts, product launches, brand activations, and promotional support.

• Monitor and report on brand partner performance, promotional engagement, and ROI.

• Track customer sentiment through surveys, reviews, and feedback channels.

• Analyze trends in customer feedback and identify enhancements for marketing and in-store experiences.

• Assist in customer insight reporting and elevate findings that influence promotions, products, or messaging.

• Support the execution of promotional calendars and marketing efforts.

• Collaborate with Retail, Digital, Creative, Brand, and Operations teams.

• Organize campaign materials, timelines, and deliverables.

• Facilitate marketing activations, events, and pivotal business moments.

• Keep documentation of reports, insights, and campaign outcomes.

• Manage multiple projects while adhering to deadlines.

• Ensure compliance with company policies, procedures, and regulatory standards.

• Represent the Trulieve brand in a professional and positive manner.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, Analytics, or a related field is required.

• 2–4 years of experience in marketing, analytics, or a related area.

• A strong analytical mindset with experience in interpreting data and translating insights into actionable recommendations.

• Experience with performance metrics, dashboards, or reporting tools.

• Ability to juggle multiple priorities in a fast-paced, deadline-oriented environment.

• Excellent organizational and project management capabilities.

• Strong communication skills with the ability to present insights clearly and succinctly.

• Capability to work collaboratively across various departments.

• High attention to detail and a commitment to accuracy.

• Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word.

• Must be at least 21 years old.

• A valid driver’s license and a clean driving record are necessary.

• Must successfully pass all required background checks and screenings.

• Flexibility to work varying hours, including occasional evenings, weekends, and holidays.

• Ability to lift, carry, push, or pull at least 25 lbs. over specified distances and heights.

• Capacity to work seated or standing for extended periods and perform actions such as climbing, kneeling, crouching, reaching, and frequent hand movements.

• Visual acuity adequate for computer work and visual inspections.

• Ability to communicate verbally at conversational levels.

🏝️ Benefits

• Comprehensive benefits package that includes paid time off.

• Flexible working hours.

• Equal employment opportunities with protection against discrimination and harassment.