Marketing Specialist

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take initiative to plan, launch, manage, and enhance PPC campaigns across Google Ads, paid social media, display, and remarketing.

• Evaluate campaign and funnel performance to enhance lead quality, conversion rates, acquisition costs, and return on investment (ROI).

• Strategize, implement, and monitor digital marketing campaigns across email, social media, content, and paid channels.

• Design and execute growth experiments in advertising, landing pages, email, content, and social media.

• Perform research on market trends, target audience, keywords, and competitors.

• Independently write, proofread, and edit content that is optimized for search engines.

• Conceptualize and develop innovative marketing campaigns for both Scopic and Scopic Studios clients.

• Enhance web content and campaigns to improve visibility, engagement, and conversion rates.

• Work collaboratively with cross-functional teams to promote brand awareness and marketing initiatives.

• Oversee multiple projects simultaneously while ensuring high quality and on-time delivery.

⛳️ Requirements

• Minimum of 4 years of direct experience in digital or growth marketing across various channels.

• Strong hands-on skills in PPC, including the independent management and optimization of Google Ads, Meta Ads, and other paid advertising campaigns.

• Demonstrated experience in managing and scaling PPC campaigns with tangible, data-supported outcomes.

• Proven ability to enhance qualified leads, conversion rates, CPA, CPL, ROAS, or overall revenue.

• Strong problem-solving abilities along with an analytical, data-oriented approach.

• Experience in designing, prioritizing, and assessing marketing experiments.

• In-depth understanding of the entire acquisition funnel.

• Capability to identify growth limitations and recommend prioritized solutions.

• Background in auditing campaigns, funnels, or channels that are underperforming.

• Knowledge of campaign structure, keyword strategy, bidding techniques, targeting, negative keywords, audience segmentation, creative testing, and budget distribution.

• Excellent writing skills with the ability to create SEO-optimized content independently.

• Familiarity with at least two additional marketing disciplines such as email marketing, lead generation, conversion optimization, content marketing, SEO, social media, or marketing automation.

• Strong analytical and problem-solving capabilities, including working with incomplete data and challenging assumptions.

• Versatility and adaptability with new tools, industries, and types of campaigns.

• Exceptional communication skills and fluency in English.

• Reliable internet connection.

• Bonus: Experience in B2B lead generation, landing-page optimization/CRO, email automation, lead nurturing, CRM campaigns, structured growth experimentation, WordPress, Google Search Console, Google Data Studio, or geographical familiarity.

🏝️ Benefits

• Paid training and various professional development opportunities.

• Flexible working hours and the option to choose your time zone.

• Opportunity to travel and work from any location.

• Steady stream of engaging and challenging work.

• Annual salary increases for strong performance.

• Monthly compensation via wire transfer.