Marketing Specialist

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Develop and implement new web pages and sections.

• Redesign and enhance existing pages to boost user experience and conversion rates.

• Oversee ongoing website maintenance and updates within the content management system (CMS).

• Ensure that website content is accurate, up-to-date, consistent, and adheres to brand guidelines.

• Identify potential enhancements to website usability, engagement, and conversion rates.

• Assist in optimizing website structure, content, and functionality.

• Collaborate with internal teams and external partners on website development and enhancements.

• Optimize website content for search engine optimization (SEO), answer engine optimization (AEO), and geographic engine optimization (GEO).

• Create and refine content to enhance organic visibility and discoverability.

• Support technical SEO practices and monitor overall website health.

• Track performance metrics and suggest improvements.

• Manage and oversee marketing activities within HubSpot.

• Construct, schedule, publish, and monitor digital marketing campaigns.

• Assist in campaign automation, workflows, and audience segmentation.

• Evaluate campaign performance and provide reporting along with recommendations.

• Maintain and optimize marketing databases and campaign activities.

• Develop, create, and publish digital marketing campaigns across various channels.

• Schedule and publish content on LinkedIn.

• Produce engaging content that aligns with campaign goals and target audiences.

• Support campaign reporting and offer insights.

• Adapt content for various digital marketing channels.

• Provide basic design and artwork support.

• Edit and produce short-form video content.

• Create and modify LinkedIn content and visual assets.

• Ensure a consistent and professional brand image is maintained.

• Create and edit marketing materials using Adobe Creative Cloud.

⛳️ Requirements

• Demonstrated experience as a Marketing Specialist, Digital Marketing Specialist, or in a similar role.

• Strong practical experience in digital marketing and website optimization.

• Essential hands-on experience with HubSpot.

• Proficient working knowledge of WordPress or a comparable CMS platform.

• Experience in managing, updating, and developing website content within a CMS.

• Understanding of SEO and contemporary search optimization, including AEO and GEO.

• Experience in developing and managing digital marketing campaigns.

• Experience in creating, scheduling, and publishing content on LinkedIn.

• Experience with marketing automation tools and campaign reporting.

• Working knowledge of Adobe Creative Cloud, including basic design and artwork capabilities.

• Experience in video editing and digital content creation.

• Understanding of website user journeys and conversion optimization strategies.

• Excellent written and verbal communication abilities.

• Strong attention to detail, particularly regarding website content, branding, and consistency.

• Ability to work independently and effectively manage priorities in a remote setting.

• Must be legally authorized to live and work in the country where the position is located, without requiring employer sponsorship.

🏝️ Benefits

• Fully remote work arrangement.

• Anticipated workload of 32 hours per week.

• 4-day workweek, 8 hours per day.

• 6-month contract duration.