Marketing Specialist

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Design and launch new website pages and sections.

• Redesign and enhance existing pages to elevate user experience and conversion rates.

• Oversee continuous website maintenance and updates within the CMS.

• Ensure that website content is accurate, up-to-date, consistent, and in line with brand guidelines.

• Enhance website usability, engagement, and conversion metrics.

• Optimize the structure, content, and functionality of the website.

• Collaborate with internal teams and external partners on website development initiatives.

• Optimize website content for SEO, AEO, and GEO strategies.

• Create content aimed at boosting organic visibility and discoverability.

• Assist in maintaining technical SEO standards and overall website health.

• Track performance metrics and suggest enhancements.

• Manage and oversee marketing activities within HubSpot.

• Create, schedule, publish, and monitor digital marketing campaigns.

• Support campaign automation, workflows, and audience segmentation efforts.

• Track campaign performance and provide insights and recommendations.

• Maintain and optimize marketing databases.

• Develop, build, and publish digital campaigns across relevant channels.

• Schedule and publish content on LinkedIn.

• Generate engaging content that aligns with campaign goals and target audiences.

• Create and modify content and visual assets.

• Edit and produce short-form video content.

• Ensure consistent brand representation across all content.

• Create and edit marketing materials using Adobe Creative Cloud.

⛳️ Requirements

• Demonstrated experience as a Marketing Specialist, Digital Marketing Specialist, or in a similar role.

• Strong practical experience in digital marketing and website optimization.

• Essential hands-on experience with HubSpot.

• Proficient working knowledge of WordPress or a comparable CMS platform.

• Experience in managing, updating, and developing website content within a CMS.

• Understanding of SEO, AEO, and GEO principles.

• Experience in developing and managing digital marketing campaigns.

• Experience in creating, scheduling, and publishing content on LinkedIn.

• Proficient in marketing automation and campaign reporting.

• Familiarity with Adobe Creative Cloud, including basic design and artwork skills.

• Experience with video editing and the creation of digital content.

• Understanding of website user journeys and conversion optimization techniques.

• Excellent written and verbal communication abilities.

• Strong attention to detail.

• Capability to work independently and effectively manage priorities in a remote setting.

• Candidates must be legally authorized to live and work in the country where the position is located, without the need for employer sponsorship.

🏝️ Benefits

• Remote work setup.

• Fully remote work arrangement.

• 4 days per week.

• 6-month contract opportunity.