Marketing Specialist

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Oversee and implement B2B marketing initiatives that align with organizational goals.

• Transform marketing strategies into practical tasks, campaign schedules, and deliverables.

• Administer campaigns through email, digital channels, social media, and additional platforms.

• Organize campaign materials, content needs, approvals, and publishing processes.

• Monitor campaign developments and resolve any dependencies.

• Assist with lead-generation strategies and engage prospective clients.

• Create and uphold automated lead-nurturing systems.

• Manage email sequences, audience segmentation, and follow-ups with prospects.

• Keep CRM records, prospect databases, contact lists, and campaign details updated.

• Observe lead engagement and evaluate campaign success.

• Produce, revise, and coordinate content for emails, newsletters, blogs, social media, and digital initiatives.

• Convert technical information into content that is understandable for business audiences.

• Work alongside subject matter experts to develop educational, promotional, and thought-leadership materials.

• Maintain content calendars and manage publication schedules.

• Craft customer communications regarding technology updates, industry trends, business insights, and services.

• Ensure brand consistency in messaging and adhere to editorial standards.

• Utilize AI-driven tools for content research, writing, editing, and productivity enhancements.

• Organize social media efforts and distribute digital content.

• Support updates to the website and blog.

• Strategize and implement webinars, virtual presentations, customer events, and related initiatives.

• Handle event promotions, invitations, registrations, and related materials.

• Manage communications before and after events, along with lead nurturing efforts.

• Collaborate with both internal teams and external partners.

• Keep event records and assess engagement metrics.

• Partner with the Business Director and external marketing consultants to create strategic marketing plans.

• Maintain trackers for campaigns, calendars, task lists, and documentation.

• Coordinate deliverables, reviews, and approvals efficiently.

• Provide updates regarding campaign activities, deliverables, performance, and priorities.

• Suggest enhancements to marketing processes, automation workflows, and operational efficiency.

⛳️ Requirements

• Hands-on experience in digital marketing, marketing operations, campaign management, or coordination, especially in a B2B context.

• Demonstrated ability to oversee marketing campaigns from inception to execution, including tracking and conclusion.

• Experience in creating marketing content for email campaigns, newsletters, blogs, social media, and client communications.

• Solid understanding of lead generation, lead nurturing, customer engagement, and marketing automation workflows.

• Experience managing automated email sequences, CRM-based campaigns, and follow-up communications.

• Capability to translate strategic marketing goals into actionable plans, campaign schedules, and measurable outputs.

• Experience coordinating multichannel marketing efforts, including digital campaigns, webinars, and events.

• Exceptional written and verbal communication skills in English.

• Strong interest in technology, IT services, and innovative digital marketing trends.

• Proficient in utilizing AI-assisted tools for content creation, research, and enhancing marketing productivity.

• Competency in Microsoft Office, particularly Word, PowerPoint, and Outlook.

• Familiarity with marketing automation and CRM platforms such as HubSpot, GoHighLevel, ActiveCampaign, or similar tools.

• Knowledge of email marketing automation, audience segmentation, lead-nurturing sequences, and engagement tracking methodologies.

• Acquainted with social media management and digital publishing platforms.

• Experience with AI productivity tools like ChatGPT, Microsoft Copilot, or comparable software.

• Ability to manage marketing calendars, campaign trackers, and task management systems.

• Preferred: practical experience with GoHighLevel, advanced knowledge of HubSpot, WordPress, SEO, Canva or Adobe Creative Cloud, Mailchimp or Brevo, Google Analytics, and platforms for managing webinars and events in IT services/MSP/SaaS/B2B technology sectors.

• Strong organizational and prioritization capabilities.

• Capacity to work autonomously as well as collaboratively with internal and external stakeholders.

• Keen attention to detail.

• Effective communication and stakeholder management abilities.

• Adaptability, problem-solving skills, and enthusiasm for learning new technologies and marketing methodologies.

🏝️ Benefits

• Compensation in Australian Dollars.

• Medical insurance from the first day for you and your spouse (or parents if unmarried).

• Comprehensive OPD coverage for doctor visits and all medical needs.

• Home office setup allowance.

• Internet allowance.

• Gym and wellness allowance.

• Regular team events and engagement activities.

• Diji Assist mental health and counseling support.

• Reimbursement for industry certifications.

• Flexible working arrangements — home or office.

• Rewards and recognition programs.

• Christmas and financial year-end celebrations.