Marketing Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Organize, coordinate, and implement both in-person and virtual events, covering logistics, timelines, vendors, promotion, execution, and follow-up after events.

• Oversee regional marketing initiatives, which include third-party review platforms, relationships with analyst firms, and media and promotional opportunities.

• Assess marketing prospects and propose activities that align with regional priorities and business requirements.

• Create and carry out demand-generation programs that foster pipeline generation, engagement, and growth throughout North America.

• Assist with content creation and social media initiatives that align with wider marketing goals and regional demands.

• Identify and secure customer involvement in case studies, testimonials, and other customer advocacy projects.

• Support email nurturing and additional email marketing efforts, utilizing performance metrics to suggest enhancements.

• Evaluate marketing and program performance to recognize trends, assess effectiveness, and propose improvements.

• Collaborate with the global Marketing team and cross-functional partners.

• Carry out all other assigned tasks.

⛳️ Requirements

• 3–5 years of experience in marketing, with practical experience in executing marketing programs and campaigns.

• Experience in supporting or managing marketing campaigns, events, email marketing, social media, content, and customer engagement initiatives.

• Proven experience coordinating in-person and virtual events from the planning stage to execution.

• Strong organizational and project management capabilities.

• Ability to juggle multiple programs and priorities at once.

• Robust analytical skills, with experience in utilizing marketing data and reporting to assess program performance and guide decision-making.

• Exceptional written and verbal communication abilities.

• Keen attention to detail.

• Strong collaboration skills and capacity to work effectively across teams in a global, fast-paced setting.

• Adaptability and a willingness to take on new responsibilities, adjust priorities, and learn new tools and processes.

• Experience in SaaS or B2B technology is preferred.

• Familiarity with the LMS, EdTech, or education sectors is advantageous.

• Experience in copywriting or content development is a plus.

🏝️ Benefits

• Competitive compensation package.

• Professional development opportunities.

• Supportive work culture.

• Flexible and accessible remote-first work environment.

• Inclusive and equitable candidate experience.

• Equal employment opportunity.