Marketing Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Plan, coordinate, and execute both in-person and virtual events, covering logistics, timelines, vendors, promotion, execution, and post-event follow-up.

• Oversee regional marketing initiatives, which include managing third-party review platforms, relationships with analyst firms, and media as well as promotional opportunities.

• Assess marketing opportunities and suggest activities based on regional priorities and business requirements.

• Create and implement demand generation programs that support pipeline development, engagement, and growth throughout North America.

• Assist with content creation and social media initiatives that align with marketing priorities and regional demands.

• Identify and secure customer involvement in case studies, testimonials, and other advocacy efforts.

• Support email nurture campaigns and other email marketing initiatives, recommending optimizations based on performance metrics.

• Analyze the performance of marketing programs, identify trends, assess effectiveness, and suggest improvements.

• Collaborate with the global Marketing team and various cross-functional partners.

• Carry out any additional duties as assigned.

⛳️ Requirements

• 3–5 years of experience in marketing, with practical experience in executing marketing programs and campaigns.

• Background in supporting or managing marketing campaigns, events, email marketing, social media, content, and customer engagement initiatives.

• Proven experience in coordinating both in-person and virtual events from planning to execution.

• Strong organizational and project management abilities.

• Excellent analytical skills, with experience in utilizing marketing data and reporting to evaluate program performance and guide decisions.

• Exceptional written and verbal communication skills, with a keen eye for detail.

• Strong collaboration skills and the ability to work effectively across teams in a fast-paced global environment.

• Flexibility and comfort in taking on new responsibilities, adjusting priorities, and learning new tools and processes.

• Experience in the SaaS or B2B technology sector is preferred.

• Familiarity with the LMS, EdTech, or education markets is a plus.

• Experience in copywriting or content development is an advantage.

🏝️ Benefits

• Competitive compensation package.

• Opportunities for professional development.

• A supportive work culture.

• Flexible and accessible work arrangements as a global, remote-first organization.

• Commitment to equal employment opportunity and an inclusive workplace.

• Reasonable accommodations provided during the application or interview process.