Marketing Science Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Proactively evaluate user behavior and trends to identify opportunities for growth.

• Suggest data-driven and data-inspired marketing campaigns while ensuring thorough measurement.

• Convert technical data science insights into actionable business solutions.

• Present analytical findings and data science results to business audiences.

• Design, test, refine, and assess user lifecycle flows, which include onboarding, retention, and dormancy/win-back campaigns.

• Identify, define, and structure data streams for scalable CRM and AI-enhanced marketing science.

• Manage attribution and measurement for acquisition and performance marketing.

• Optimize CAC/LTV dynamics through data analysis.

• Create and implement marketing models, such as response models, user clustering, persona segmentation, and churn prediction.

• Utilize model outputs to develop sophisticated experiments.

• Assist in defining team KPIs and comprehensive marketing campaign measurement.

• Employ marketing technology platforms, including Appsflyer, Braze, and internal CRM systems.

⛳️ Requirements

• Candidates must be located in the United States.

• A minimum of 5 years of experience in a Marketing Science or Marketing Analytics role.

• A Master's degree or higher in a quantitative field (Mathematics, Statistics, Data Science, Econometrics, etc.).

• Highly skilled in SQL and Python.

• Strong understanding of machine learning concepts.

• Practical experience in model-building.

• Extensive experience leveraging model outputs to facilitate ongoing A/B testing, experimentation, and campaign iterations.

• Very comfortable working with marketing technology platforms, including Braze, Appsflyer, and modern CRM architectures.

• Proven track record of establishing high-level KPIs and assessing overall marketing efforts against core business growth.

• Excellent presentation and communication skills tailored for business stakeholders.

• Nice to have: Expertise in Braze or other CRM systems.

• Nice to have: Experience in building AI Agents.

🏝️ Benefits

• Choice of medical, dental, and vision plans.

• Company-paid life and disability insurance.

• Company-funded mental health benefits.

• 401(k) plan with both pre-tax and Roth options.

• Health Savings Account (HSA) with monthly contributions from the company.

• Paid parental leave for birthing and non-birthing parents.

• Fertility and family-forming benefits.

• Unlimited vacation policy.

• Paid leave options.

• 10 company holidays.

• Complimentary access to Lime vehicles in participating cities.

• Monthly phone allowance.

• Dedicated days for learning and development.

• Access to One Medical, Wellhub, and Headspace services.

• Opportunities for discretionary annual performance bonuses.

• Equity offerings, subject to applicable plan terms and eligibility requirements.