Marketing Science Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Proactively assess user behavior and trends to identify growth opportunities.

• Suggest data-driven and data-inspired marketing campaigns while ensuring thorough measurement.

• Convert technical data science insights into clear, actionable business solutions for leadership.

• Design, test, iterate, and evaluate user lifecycle flows, which include onboarding, retention, dormancy, and win-back campaigns.

• Identify, define, and structure data streams for scalable CRM and AI-enabled marketing science.

• Take ownership of attribution and measurement for acquisition and performance marketing.

• Optimize CAC/LTV dynamics using data analytics.

• Develop and implement marketing models, such as response models, user clustering, persona segmentation, and churn prediction.

• Utilize model outputs to craft sophisticated experiments.

• Assist in defining team KPIs and overall marketing campaign measurement.

• Employ marketing technology platforms including Appsflyer, Braze, and internal CRM systems on a daily basis.

• Present analytical and data science results to business stakeholders.

⛳️ Requirements

• Over 5 years of experience in a Marketing Science/Marketing Analytics role.

• A master's degree or higher in a quantitative field (Mathematics, Statistics, Data Science, Econometrics, etc.).

• Highly skilled in SQL and Python.

• Strong understanding of machine learning concepts.

• Fully capable of hands-on model development.

• Extensive experience with Python and SQL.

• Outstanding presentation and communication abilities.

• Significant experience leveraging model outputs to facilitate ongoing A/B testing, experimentation, and campaign iterations.

• Comfortable working with marketing technology platforms such as Braze, Appsflyer, and modern CRM systems.

• Proven track record in establishing high-level KPIs and assessing holistic marketing initiatives against core business growth.

• Familiarity with Braze or other CRM systems and AI Agent development is a plus.

• Candidates must be residents of Canada.

🏝️ Benefits

• Discretionary annual performance bonus opportunities.

• Equity, subject to applicable plan terms and eligibility requirements.

• Remote work arrangement available for candidates in Canada.

• Equal Opportunity Employer.

• Reasonable accommodation during the application or hiring process.