Marketing Program Manager – Financial Services

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Oversee the planning, coordination, and implementation of integrated marketing campaigns, product launches, and strategic initiatives within the Financial Services business unit.

• Collaborate with GTM Strategy and marketing leaders to create project plans, timelines, milestones, deliverables, and launch prerequisites.

• Align cross-functional teams on priorities, objectives, dependencies, and key campaign milestones.

• Coordinate efforts among marketing, product, lifecycle marketing, creative, operations, finance, legal, and compliance teams.

• Facilitate project meetings and working sessions to sustain momentum, accountability, and stakeholder alignment.

• Track initiative progress, identify risks and challenges, and proactively drive towards resolutions.

• Manage project documentation, campaign timelines, and execution plans throughout the entire project lifecycle.

• Ensure that campaigns and initiatives are launched on schedule, within budget, and aligned with business objectives.

• Provide regular status updates, reports, recommendations, and budget visibility to marketing leadership.

• Promote collaboration, transparency, and adaptability while assisting teams in navigating competing priorities and changing business needs.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, Project Management, or a related field, or equivalent professional experience.

• Over 5 years of experience in project management, program management, marketing operations, campaign management, or a related field.

• Demonstrated experience in leading complex, cross-functional initiatives from planning through to execution.

• Strong organizational skills, project planning abilities, and prioritization skills with the capacity to manage multiple workstreams simultaneously.

• Proven success in coordinating diverse stakeholders and managing competing priorities in a dynamic environment.

• Exceptional verbal, written, presentation, and stakeholder communication skills, with the ability to influence without direct authority.

• Strong problem-solving abilities and risk management skills.

• Proficient in project management tools.

• Preferred: Experience in supporting integrated marketing campaigns or go-to-market initiatives for financial services, fintech, consumer banking, lending, subscription products, or other regulated sectors.

• Preferred: Experience in a Marketing Operations, Program Management Office (PMO), or similar environment.

• Preferred: Familiarity with Agile marketing methodologies.

• Preferred: Project Management certification (PMP, Agile, Scrum, or equivalent).

• Preferred: Experience in a highly matrixed organization.

🏝️ Benefits

• Medical and prescription drug coverage for qualifying associates and their eligible dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• (Virtual) fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Prep benefit.

• Competitive pay.

• Comprehensive benefits.

• Support for life both inside and outside of work.

• Continuous learning opportunities.

• A high-performing, connected culture.