Marketing Performance Manager – Insights

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Gather and evaluate performance metrics across various channels including paid media, organic social, earned media/PR, AI search/GEO, website analytics, and CRM/funnel data.

• Assess the effectiveness of paid media campaigns by analyzing lead quality, cost per lead (CPL), customer acquisition cost (CAC), conversion rates, and attribution analysis.

• Monitor and interpret visibility metrics for AI search and GEO, encompassing prompt coverage, citation analysis, and competitive benchmarking.

• Examine website traffic patterns, user engagement, referrals from earned media, and behavior on landing pages.

• Create and sustain executive dashboards along with standardized reporting frameworks.

• Oversee CRM and funnel performance metrics, which include leads, marketing qualified leads (MQLs), sales qualified leads (SQLs), pipeline metrics, sales velocity, and conversion rates.

• Convert findings from various channels into actionable recommendations for executive leadership.

• Deliver insights and recommendations directly to clients and internal stakeholders.

⛳️ Requirements

• A minimum of 5 years of experience in marketing analytics, digital marketing analytics, media analytics, or a similar analytics/consulting role.

• Preferably has experience in an agency or multi-client setting.

• Practical experience in analyzing paid media effectiveness using platforms such as Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, and Supermetrics or similar tools.

• Familiarity with AI search/GEO analytics platforms like Peec.ai or equivalent tools, including citation analysis and competitive benchmarking.

• Proficient in Google Analytics 4 (GA4).

• Experience in developing dashboards and reporting frameworks using Looker Studio, Power BI, or Tableau.

• Knowledge of CRM and B2B funnel data, including tools like HubSpot or Salesforce, along with an understanding of lead scoring, MQLs/SQLs, pipeline, and conversion metrics.

• Excellent verbal and written communication skills in English.

• Capability to present data-driven insights and strategic recommendations effectively to clients or executive stakeholders.

• Proficient in English at an advanced level (C1+).

🏝️ Benefits

• Competitive salary in USD.

• Flexibility to work remotely.

• Opportunity to work from any location.

• Paid time off and recognized U.S. holidays.

• Possibility to transition to a full-time role.