Marketing & Partner Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of top-of-funnel lead routing, assignment, scoring, enrichment, and lifecycle management within HubSpot.

• Collaborate with Business Systems on the configuration of LeanData.

• Develop engagement rules and ensure accurate attribution logic is maintained.

• Implement automations and workflows throughout the lead-to-customer lifecycle.

• Identify and rectify inefficiencies in the funnel, including MQL/PQL-to-SQL handoff rules and SLAs.

• Work alongside GTM Analytics and Business Systems to address Salesforce data requirements and integration of scores.

• Enhance lead management and nurturing processes across marketing, partnerships, and representative-generated channels.

• Provide ad-hoc reporting for both Marketing and Partnerships teams.

• Forecast and project pipeline contributions by channel.

• Create, launch, and verify marketing workflows and campaigns.

• Oversee HubSpot and Salesforce infrastructure, integrations, and field mapping.

• Standardize campaign management and reporting within Salesforce.

• Collaborate with Marketing to execute, measure, and scale multichannel campaigns.

• Build, launch, and validate partnership workflows and campaigns.

• Manage PartnerStack and Salesforce partner infrastructure and integrations.

• Analyze partner lead quality, conversion rates, and support incentive experiments.

• Monitor partner discount usage and report any misuse.

• Report directly to the Head of Revenue Operations; this role does not have direct reports.

⛳️ Requirements

• Over 5 years of experience in marketing operations, revenue operations, or a comparable systems-focused role.

• Practical HubSpot administration experience.

• Experience in B2B SaaS environments.

• Proven track record of managing a HubSpot instance from start to finish.

• In-depth knowledge of lead-to-cash processes, including routing, scoring, enrichment, campaign tracking, conversion, and attribution.

• Capability to independently identify issues and implement system changes.

• Proficient in Salesforce, enabling seamless integration with HubSpot.

• Experience with PartnerStack is a plus.

• Strong analytical and problem-solving abilities, with a knack for navigating ambiguity with minimal guidance.

• Comfortable working in a dynamic, fast-paced environment.

• High attention to detail regarding data hygiene, access/permissions, and workflow configuration.

• Excellent cross-functional communication skills with Marketing and Partnerships stakeholders.

🏝️ Benefits

• Continuous training and growth opportunities.

• Recognized as a "Best Place to Work" for employee experience.

• Comprehensive medical, dental, and vision insurance plans.

• Coverage for mental health and wellness programs.

• Unlimited paid vacation policy.

• 7 weeks of baby bonding leave for all new parents within the first year of a child's birth or adoption.

• 8 weeks of paid maternity leave.

• 401(k) matching program.

• Employer-contributed student loan assistance or continuing education reimbursement programs.

• Employee Stock Incentive Plan.

• Pet insurance options.

• Consistent and fair leadership practices.

• Empowerment and accountability in the workplace.