Marketing Operations Specialist

This is a fully remote position, open to applicants in Utah.

📋 Description

• Develop and sustain HubSpot workflows, lists, forms, properties, and campaign assets in accordance with established standards and naming conventions.

• Assist in managing campaign and webinar operations from start to finish, which includes list creation, registration and follow-up workflows, as well as post-event data organization.

• Aid in lead management and lifecycle stage processes.

• Diagnose routing and lifecycle issues, escalating necessary changes to routing rules or lifecycle definitions to the Revenue Operations Manager.

• Implement and conduct quality assurance on attribution and UTM standards to ensure accurate and reportable source data.

• Provide CRM administrative support to Marketing, including handling property requests, maintaining pipeline and deal stage integrity, and resolving user issues.

• Oversee the integrations between HubSpot and the marketing technology stack, assisting in the resolution of data synchronization problems.

• Conduct regular data quality audits focusing on duplicates, enrichment gaps, standardization, and data imports.

• Create and manage HubSpot reports and dashboards that track funnel, campaign, and pipeline performance.

• Identify and communicate trends or anomalies to the team.

• Document procedures and system configurations.

• Assist in training Marketing users on new features and process updates.

• Report directly to the Revenue Operations Manager and collaborate closely with Marketing.

⛳️ Requirements

• Minimum of 2 years in marketing operations, including practical HubSpot experience in building workflows, lists, properties, and reports.

• Proven experience in creating HubSpot workflows, lists, properties, and reports.

• Exceptional attention to detail with a practice of reviewing your own work.

• Proficient in spreadsheets and basic data tasks such as pivot tables, lookups, and data cleaning and importing.

• Effective written and verbal communication skills, including the ability to document processes and convey your work to non-technical colleagues.

• HubSpot Academy certifications, such as Marketing Hub Software or Reporting (preferred).

• Experience in a B2B SaaS environment (preferred).

• Familiarity with HubSpot custom objects, integrations, or data enrichment tools (preferred).

• Knowledge of attribution, funnel reporting, or UTM tracking (preferred).

• Enthusiasm for BI tools, SQL, or AI tools that enhance operational efficiency (preferred).

🏝️ Benefits

• Remote-friendly work policy.

• Comprehensive medical, vision, and dental insurance.

• Flexible paid time off policy.

• Ten paid holidays each year.

• Parental leave benefits.

• Professional development budget.

• Opportunities for community involvement.