Marketing Operations Specialist

This is a fully remote position, open to applicants in Alabama, +6 more states.

📋 Description

• Oversee the Optimizely Content Marketing Platform, encompassing request forms, project templates, workflows, statuses, approval paths, permissions, notifications, calendars, and reporting views.

• Ensure the quality of platform data and facilitate consistent processes for intake, planning, review, and approval.

• Manage the Optimizely Digital Asset Management environment, which includes asset intake, metadata, taxonomy, permissions, versioning, approval status, expiration dates, usage rights, archival, and distribution.

• Guarantee that users can find and utilize current, approved, and brand-compliant assets.

• Evaluate marketing workflows, pinpoint bottlenecks and recurring challenges, document requirements, and suggest process enhancements.

• Execute approved modifications and assess improvements related to cycle time, quality, visibility, and user experience.

• Uphold governance standards for taxonomy, metadata, naming conventions, folder structures, project data, asset status, documentation, and platform usage.

• Perform quality reviews and coordinate the correction of incomplete, duplicate, expired, superseded, or incorrectly classified records and assets.

• Create user documentation, deliver onboarding and training, address platform inquiries, triage issues, and promote platform adoption.

• Track adoption and operational performance, present insights and recommendations, and support the sanctioned CMP and DAM roadmap.

• Transform the DAM platform into a business-facing sales enablement tool for the bank.

• Monitor Optimizely Opal credit usage and report the consumption rate to the Senior Marketing Operations Manager.

• Collaborate with MarCom, Compliance, IT, various business lines, and external partners.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, Information Systems, Information Science, or a related field; equivalent professional experience may be taken into account.

• 3+ years of experience in marketing operations, content operations, digital asset management, project management, or a similar role within a marketing technology setting.

• Practical experience in administering or configuring at least one Content Marketing Platform, Digital Asset Management, work management, or content operations platform.

• Experience with Optimizely CMP or DAM is highly preferred.

• Familiarity with similar platforms such as Adobe Workfront, Adobe Experience Manager Assets, Bynder, Aprimo, Acquia DAM, Sitecore Content Hub, Monday.com, or Asana.

• Experience in configuring marketing workflows, request forms, project templates, permissions, approval paths, notifications, calendars, and operational reporting.

• Proven track record in developing and maintaining taxonomy, metadata, naming conventions, folder structures, asset lifecycle controls, versioning, usage rights, expiration, and archival practices.

• Ability to analyze operational data, identify bottlenecks and trends, and effectively communicate actionable recommendations to both technical and non-technical audiences.

• Experience working within structured creative, compliance, or approval processes; experience in a regulated or highly brand-governed environment is preferred.

• Marketing platform or software certification(s) are advantageous but not mandatory.

• Excellent facilitation, communication, and influencing skills.

• Service-oriented mindset, curiosity, adaptability, and dedication to continuous improvement and user adoption.

• Exceptional organizational skills and capacity to manage multiple projects concurrently.

• Strong attention to detail, quality assurance, and data integrity.

• Technical fluency with the ability to convert business needs into platform requirements, configurations, documentation, and support guidance.

• Working knowledge of content and asset lifecycles, brand governance, structured approvals, and regulated marketing environments.

• Ability to communicate effectively in person, over the phone, and through electronic channels.

• Capability to frequently use a computer, including typing and maintaining focus on a monitor.

• Ability to sit, walk, and/or stand for extended periods; ability to bend and reach.

🏝️ Benefits

• Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions.

• Secure and distraction-free remote or hybrid work environment with a reliable internet connection (cable or fiber preferred).