Marketing Operations Program Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the daily operations of the Content Review Process in Asana, which includes intake, routing, review, final approval, service levels, status visibility, and communication with stakeholders.

• Evaluate and enhance the Content Review Process by utilizing AI and Jasper to expedite review and content creation.

• Uphold brand standards, tone, and messaging consistency through the use of customer personas.

• Manage Dotdigital, encompassing platform configuration, data structure, segmentation, and user access.

• Spearhead the marketing department's involvement in system implementations and go-lives across both business units.

• Construct and oversee audience segments, automated journeys and programs, email campaigns, and templates.

• Ensure data quality, list hygiene, suppression, compliance, deliverability, and integrity practices are maintained.

• Define and monitor marketing KPIs, providing dashboards for campaign performance and OKR reporting.

• Collaborate with marketing, CX Insights, and BI stakeholders to link activities to funnel, engagement, and revenue results.

• Convert data into actionable insights and suggest campaign improvements.

• Develop and sustain the marketing operations strategy, processes, playbooks, and governance across HST and LearnCo.

• Take ownership of the marketing technology stack, ensuring tool integration, adoption, and return on investment.

• Oversee external vendors and platform partners.

• Keep track of marketing operations, martech, automation, and AI trends, introducing relevant innovations.

• Facilitate coordination among cross-functional stakeholders and direct external vendor or contractor tasks as necessary.

• Execute other responsibilities as assigned.

⛳️ Requirements

• Bachelor’s degree in marketing, business, communications, information systems, or a related field.

• 5–7 years of experience in marketing operations, marketing automation, or a related marketing/martech position.

• Practical experience in administering a marketing automation and/or CRM platform such as Dotdigital, HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, or similar.

• Preference for candidates with experience in Dotdigital.

• Proven experience in owning and optimizing marketing workflows and processes, preferably using Asana, Monday, or similar tools.

• Strong verbal, written, and interpersonal communication abilities.

• Excellent analytical skills, including the capacity to build reports and dashboards, interpret campaign performance data, and report against KPIs and OKRs.

• Familiarity with email deliverability, data hygiene, segmentation, marketing data governance, and compliance best practices.

• Capability to manage cross-functional initiatives, coordinate multiple workstreams, and align stakeholders.

• Awareness of AI-enabled marketing tools such as Jasper and a keen interest in applying automation and AI.

• Dedication to fostering inclusive, high-performing team cultures.

• Understanding of brand standards, messaging, and customer personas.

• Exceptional organizational and project management skills.

• Strong communication and collaboration skills across functions.

• Experience in healthcare, certification, association, or another regulated environment is advantageous.

🏝️ Benefits

• Fully remote or approved remote location.

• Evening and weekend hours may be available.

• Occasional travel.