Marketing Operations Manager – Contractor

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement comprehensive digital journeys across key segments in collaboration with go-to-market teams, which include events, growth, and sales.

• Enhance current campaign execution procedures and establish new methods and tools to alleviate friction.

• Document operational processes and strategies, train cross-functional teams, and facilitate the adoption of refined processes across the organization.

• Oversee marketing data management, including advanced segmentation, routing, and reporting; continually test, cleanse, and optimize the data.

• Design and manage complex engagement and lead lifecycle programs across various segments, including nurturing and reactivation initiatives.

• Minimize friction in customer purchasing and sales processes.

• Take ownership of campaign intake and execution procedures.

• Ensure operational clarity and alignment among sales, marketing, and customer success teams.

• Offer proactive guidance and strategic insights to sales and marketing partners.

⛳️ Requirements

• 3-5 years of experience in marketing operations.

• 2 years of hands-on experience with Marketo and Salesforce.

• Strong digital proficiency and a clear understanding of customer intent journeys.

• Proven ability to document and promote cross-functional adoption of operational processes.

• In-depth knowledge of intent scoring and lead lifecycle operations, including nurturing and trigger-based programs.

• Expertise in data governance and data hygiene practices.

• Familiarity with Google Analytics and Google Tag Manager.

• Knowledge of Tableau or other business intelligence tools.

• Advanced proficiency in Excel or Google Sheets.

• Self-driven, resourceful, and action-oriented.

• Excellent communication and cross-functional leadership abilities.

• Bonus: Certified in Marketo, Salesforce, Outreach, and experienced in JS/HTML/CSS editing.

🏝️ Benefits

• Opportunity for contract extension or evolution based on business requirements and mutual compatibility.

• Not eligible for company-sponsored benefits; the contractor must maintain necessary liability insurance, other applicable coverage, and manage the payment of federal, state, and local taxes.

• A diverse and inclusive workplace culture.

• Commitment to equal employment opportunities.