Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the primary administrator for essential marketing platforms, such as Pardot, Webflow, Google Analytics 4, 6sense, ZoomInfo, and DataGroomr.

• Execute and uphold Pardot automation rules, as well as lead scoring and grading systems.

• Oversee ZoomInfo integrations with Pardot and Salesforce to ensure accurate data imports and seamless contact and account data management.

• Set up and sustain GA4 data streams, event tracking, custom dimensions, conversion goals, and attribution reporting.

• Create and manage Pardot forms, automation rules, email templates, and dynamic lists.

• Handle data imports, deduplication, and the maintenance of contact record integrity.

• Assist with the assessment and onboarding of new marketing tools; maintain platform documentation and facilitate vendor coordination.

• Ensure Salesforce integrations across marketing platforms are functioning effectively, including data flows, field mapping, and synchronization processes.

• Review Pardot/Salesforce sync errors on a daily basis and address or escalate issues promptly.

• Uphold lead tracking standards, UTM consistency, source attribution accuracy, and overall funnel visibility.

• Identify and rectify duplicate records, missing fields, and Pardot/Salesforce synchronization issues.

• Monitor lead flow and funnel metrics, flagging anomalies and resolving tracking or conversion discrepancies across functions.

• Manage data privacy compliance operations, including GDPR/CCPA removal requests.

• Conduct monthly database health checks, which include deduplication scans, removal of spam/test records, and list hygiene.

• Generate ad hoc lists and segments in Salesforce and Pardot for campaign targeting.

• Audit tracking implementations, tag configurations, and data flows to ensure reporting accuracy.

• Assist in identifying, evaluating, and implementing AI-driven workflows for content creation, campaign execution, data enrichment, and reporting automation.

• Document and sustain AI workflow processes.

• Serve as the main marketing systems expert and point of contact for Sales, IT, and Revenue Operations.

• Manage vendor relationships, renewals, and licensing governance within the marketing technology portfolio.

⛳️ Requirements

• A minimum of 5 years of practical experience in Marketing Operations, Revenue Operations, or Demand Generation within a B2B context.

• Strong expertise in Pardot (Salesforce Marketing Cloud Account Engagement).

• Extensive knowledge of Salesforce CRM, including marketing data flows, campaign tracking, and lead/contact management.

• Proficient in Google Analytics 4 (GA4) and Tag Management Systems.

• Experience with 6sense or similar ABM/intent data platforms.

• Familiarity with ZoomInfo or comparable data enrichment tools and their integration with CRM/MAP systems.

• Demonstrated experience in managing lead scoring, grading, routing, and data hygiene frameworks.

• Knowledge of building, documenting, and implementing contemporary AI-driven marketing workflows.

• Highly adaptable and comfortable in a rapidly evolving environment.

• Ability to operate as a self-directed problem solver and individual contributor.

• Detail-oriented and analytical, with a strong focus on data accuracy, system hygiene, and documentation.

• Capable of translating complex technical architectures into actionable operational steps for cross-functional teams.

• Salesforce Certified Marketing Cloud Account Engagement (Pardot) Specialist or Consultant certification preferred.

• Google Analytics 4 certification preferred.

🏝️ Benefits

• Casual work environment with flexibility for remote work.

• Flexible Time Off policy or a generous PTO plan (depending on the role).

• Paid holidays.

• Up to 4 weeks of paid bonding leave.

• Tuition reimbursement.

• Employee Assistance Program through TotalCare, offering free counseling 24/7/365, financial counseling, legal guidance, and adoption assistance services.

• 24/7 access to virtual medical care via Teladoc.

• Health and dental insurance.

• 401k plan with company matching.

• Quarterly awards based on peer nominations.

• Regional discounts and perks.

• Opportunities to participate in charitable events and contribute to the community.

• Extensive video libraries for soft skill and role-specific training available around the clock.

• Live training sessions offered throughout the year.

• Flexible collaboration options, whether in the office or virtually.

• Access to office spaces when remote work isn't feasible, or for cross-training, team building, and brainstorming sessions.