Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and expand the systems that support G2’s marketing-to-sales pipeline.

• Manage the architecture of the lead lifecycle, including MQA routing and disposition, as well as contact and account enrichment, scoring, and prioritization frameworks.

• Oversee and enhance lead, contact, and account lifecycle processes within Salesforce, focusing on MQL/SAL/SQL disposition logic and auto-recycle timing.

• Facilitate GTM scalability through automation, governance, and standardized processes.

• Maintain and refine workflows for lead-to-account matching, deduplication, and enrichment.

• Assist in the account segmentation and routing strategy utilizing 6sense, Factors.ai, or other intent signals.

• Lead Clay initiatives throughout the marketing organization, which includes structuring workbooks, tracking budget credits, intake processes, and prioritizing use cases.

• Oversee contact and company enrichment workflows across Clay and ZoomInfo, including configuring provider waterfalls and validating accuracy.

• Administer Qualified and serve as a key power user for Groove or Salesloft.

• Manage chat routing, meeting scheduling workflows, SDR handoffs, notifications, and alerts.

• Enhance buyer engagement experiences across web and inbound channels.

• Supervise lead and account scoring models that are aligned with buying intent, engagement signals, and funnel stages.

• Collaborate with Marketing and Sales leadership to refine MQA/MQL criteria and conversion strategies.

• Analyze funnel performance to improve lead quality and sales acceptance rates.

• Identify and implement AI-enabled workflows that minimize manual tasks and enhance data quality.

• Assess AI tools and suggest where automation can replace manual processes.

• Serve as the operational owner to connect Marketing, Sales, and Business Systems, ensuring clean lead flow, accurate data, quick responses, and effective GTM infrastructure.

⛳️ Requirements

• A minimum of 5 years of experience in Marketing Operations, Revenue Operations, or GTM Systems within a B2B SaaS or technology organization.

• In-depth hands-on knowledge of Salesforce and Marketo.

• Proven experience in building and managing lead routing frameworks, scoring models, and enrichment workflows using platforms like RingLead, Clay, or similar.

• Familiarity with migrating or replatforming marketing systems, including CRM, MAP, or lead routing tools.

• Strong comprehension of lead lifecycle management, funnel operations, and GTM processes.

• Responsible for contract ownership of marketing tools and tracking budgets.

• Experience collaborating with Marketing, Sales, SDRs, Data Science or Engineering teams, as well as external vendors.

• Demonstrated experience utilizing AI tools to build, QA, or optimize marketing or data workflows.

• An analytical mindset with robust troubleshooting and process optimization skills.

• Exceptional communication and stakeholder management abilities.

• Capable of balancing strategic initiatives with hands-on operational execution.

• Familiarity with 6sense or another intent data platform.

• Experience with Qualified.

• Experience managing a martech vendor budget or using a credit-based tool such as Clay or ZoomInfo.

• Must have authorization to work in the United States without restrictions.

• Must not require sponsorship to work in the United States.

🏝️ Benefits

• Flexible work arrangements.

• Generous parental leave policy.

• Unlimited Paid Time Off (PTO).

• Commitment to an equitable and inclusive workplace.

• Support for professional growth through a comprehensive career framework.

• Option to opt out of AI assistance in the application review process without any disadvantage.

• A global and diverse team environment.

• Employee-led Employee Resource Groups (ERGs).

• Participation in the philanthropic G2 Gives program.