Marketing Operations Manager

This is a fully remote position, open to applicants in Arizona, +22 more states.

📋 Description

• Take charge of HubSpot administration, including configuration, user management, properties, lifecycle stages, lead scoring, workflows, lists, forms, and CMS operations.

• Develop and manage automation for nurture programs, lead management, and campaign execution.

• Oversee HubSpot data hygiene, including deduplication, field governance, naming conventions, and documentation.

• Assess and implement new HubSpot features.

• Collaborate with campaign owners to create, QA, and deploy emails, landing pages, forms, workflows, and webinar integrations.

• Set up campaign tracking, establish UTM standards, and manage attribution.

• Diagnose campaign and integration issues and document resolutions.

• Manage email and SMS orchestration across HubSpot and SendGrid, focusing on sending domains, domain health, and spam monitoring.

• Identify deliverability challenges and coordinate resolutions with IT and vendors.

• Assist with funnel, channel, and pipeline reporting.

• Create and manage HubSpot and Salesforce dashboards.

• Investigate and rectify cross-system data discrepancies.

• Track records across HubSpot, Salesforce, calls, and contracts, providing clarity on what was sent, when, and why.

• Offer insights and recommendations to marketing leadership based on data analysis.

• Maintain synchronization between HubSpot and Salesforce, including field mapping, sync rules, and lead/contact handoff procedures.

• Collaborate with RevOps on lead routing, lifecycle definitions, and ensuring funnel integrity.

• Assist with integrations involving 6sense, Zoom, webinar platforms, and enrichment providers.

• Address, resolve, and document system issues encountered by BDRs and AEs.

• Manage lead-routing rules, SLAs, and ensure persona coverage for target accounts.

• Monitor, QA, troubleshoot, and enhance production marketing operations agents.

• Utilize LLMs and agent-building tools to automate workflows, QA, analysis, and documentation tasks.

• Replace repetitive marketing operations processes with AI-driven solutions.

• Share effective solutions with the wider team.

⛳️ Requirements

• 4–6+ years of experience in marketing operations.

• A minimum of 3 years of hands-on experience as a HubSpot administrator.

• Extensive knowledge of HubSpot Marketing Hub, including workflows, lead scoring, lifecycle management, segmentation, and reporting.

• Familiarity with Salesforce, including objects, campaigns, reports, and the flow of marketing data into the CRM.

• Understanding of 6sense or similar intent and ABM platforms.

• Proven practical experience with LLMs such as Claude or ChatGPT.

• Experience in building agents or AI-assisted workflows, with demonstrable examples.

• Strong analytical abilities and proficiency with spreadsheets, dashboards, and complex data.

• Comfort with APIs, integrations, and troubleshooting across multiple systems.

• Direct experience with email deliverability, including sending domains, authentication, and tools like SendGrid.

• Familiarity with SMS tools.

• Highly organized with a strong emphasis on documenting work processes.

• Ability to communicate technical concepts clearly to non-technical stakeholders.

• Must reside in one of the following U.S. states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Massachusetts, Maryland, Michigan, Missouri, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, or Wisconsin.

• Legally authorized to work in the United States.

• Preferred qualifications: Experience with Marketo; certifications in HubSpot or Salesforce; familiarity with ON24, webinar, enrichment, or BI tools; knowledge of SQL, Python, or scripting; B2B SaaS experience in a regulated or compliance-focused industry.

🏝️ Benefits

• Medical coverage.

• Dental coverage.

• Vision coverage.

• 401(k) with company match.

• Paid time off.

• Paid holidays.

• Wellness programs.

• Employee assistance program.