Director, Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Assemble, mentor, and guide a team of professionals in marketing operations and analytics.

• Take charge of the strategy and management of the marketing technology stack, which includes Marketo, LeanData, Salesforce, Demandbase, Power BI, and GA4.

• Advocate for AI-driven tools and intelligent automation that revolutionize marketing operations.

• Establish standards for lead lifecycle management, data governance, and attribution throughout the marketing funnel.

• Oversee analytics and reporting to inform marketing strategies and impact executive decision-making.

• Collaborate with Revenue Operations, Sales, Finance, and IT to align marketing strategies with revenue outcomes.

• Drive experimentation and ongoing enhancement within marketing operations.

⛳️ Requirements

• A minimum of 10 years of experience in marketing operations, marketing analytics, or revenue operations.

• At least 2 years of experience in a leadership role.

• A Bachelor's degree in Marketing, Business, Analytics, Data Science, or a related discipline, or equivalent professional experience.

• Demonstrated success in building high-performing marketing operations or analytics teams.

• Extensive knowledge of Marketo or similar marketing automation platforms.

• Marketo certification is an advantage.

• Familiarity with AI-driven marketing technologies, predictive scoring, generative AI workflows, and intelligent automation.

• Experience managing marketing technology budgets and vendor relations, including contract negotiations and renewals.

• Proficiency in Salesforce, lead lifecycle architecture, routing, scoring, and SLA governance.

• Basic understanding of ABM and intent platforms.

• Strong expertise in BI tools such as Looker, Power BI, or Tableau.

• Comfortable with SQL.

• Knowledgeable in attribution modeling, funnel analytics, forecasting, and experimental design.

• Capability to influence executives and translate analytics into compelling business narratives.

• Comfortable leading in uncertain circumstances while balancing hands-on leadership with strategic execution.

• Openness to adapting responsibilities based on evolving business needs.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance with a variety of plan options.

• 401(k) retirement plan with company matching contributions.

• Generous time away program.

• Volunteer time off.

• Winter office closure at the end of December.

• Access to wellness resources.

• Support for the physical and mental health of employees.

• Reasonable accommodation support for qualified individuals with disabilities and protected veterans.