Marketing Operations Coordinator

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Develop, test, and implement Marketo programs for emails, webinars, nurture campaigns, and events.

• Assist in campaign tracking utilizing UTM structure, program channels/tags, and Salesforce campaign configuration.

• Oversee lead processing workflows, ensuring accurate routing, scoring, and assignment with the SDR leadership team.

• Resolve Marketo and lead flow challenges, escalating or addressing issues as necessary.

• Uphold campaign and lead management best practices through regular audits and quality assurance.

• Collaborate with the Digital Marketing and Web teams on form strategies and communications for SDRs.

• Maintain operational playbooks, workflows, templates, and documentation for campaigns.

• Work in conjunction with Demand Generation, Events, and Content teams to execute campaigns effectively.

• Keep abreast of industry trends and updates related to the platform.

• Aim to achieve Marketo Certified Expert certification over time.

⛳️ Requirements

• A minimum of 2 years' experience in Marketing Operations or Campaign Execution, ideally within a B2B SaaS context.

• Practical experience with Marketo (mandatory).

• Familiarity with Salesforce (preferred).

• Proficient in Excel/Sheets.

• Understanding of lead lifecycle management, scoring models, and campaign attribution.

• Exceptional organizational and project management capabilities.

• Keen attention to detail.

• Ability to communicate clearly and concisely, particularly when conveying technical requirements to non-technical stakeholders.

• A curious mindset with a desire to enhance tools, systems, and processes.

• All employees are required to pass a background check.

• Candidates may need to confirm their legal name, current physical location, valid contact number, and residential address.

🏝️ Benefits

• Competitive salary.

• Full-time employees can participate in the ownership program.

• Flexible work environment.

• Generous time off, including local holidays.

• Annual “Dim the Lights” period in late December.

• Comprehensive wellness initiatives and mental health support.

• Access to learning and development resources.

• Professional development tools available.

• Tuition reimbursement options.

• Necessary technology and tools to perform at your best.

• Motivosity employee recognition program.

• A culture founded on inclusivity, support, and meaningful connections.