Marketing Manager, Paid Social, Media

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee the daily execution of paid social campaigns on LinkedIn and Meta, which includes building campaigns, performing quality assurance, launching, and continuous optimization.

• Manage third-party media initiatives, such as sponsored emails, webinars, and display advertising on trade websites.

• Facilitate the setup of campaigns, maintain communication with partners, ensure asset delivery, and conduct launch quality assurance.

• Uphold tracking standards across paid social and third-party media, involving UTMs, naming conventions, and coordination of conversion tracking.

• Analyze campaign performance and generate regular reports that include results, insights, and suggested optimizations.

• Oversee end-to-end coordination of landing pages, addressing content, form requirements, and campaign links.

• Write ad and sponsored email copy while collaborating with content and design teams for creative asset coordination.

• Implement A/B testing across various audiences, copy, creatives, and landing pages.

• Manage audience targeting, segmentation, exclusions, and refreshes of audiences.

• Monitor campaign budgets, pacing, and partner deliverables; identify issues and propose adjustments.

• Collaborate with teams in paid search, campaign management, product marketing, content, web, and analytics for integrated campaigns.

• Provide precise campaign data, performance insights, and optimization recommendations for collective paid media reporting.

• Align nurture strategies and AI email agent (AIE) follow-ups with campaign target audiences, offers, and engagement levels; assess lead quality and progression to enhance qualified pipeline conversion.

⛳️ Requirements

• 3–4 years of experience in demand generation marketing, with direct involvement in supporting or managing paid social campaigns.

• A Bachelor's degree in marketing or a related field, or equivalent experience.

• Google certification or expert knowledge of the Google and GA4 suite, with a solid grasp of keywords and landing page structures.

• Proficient in using spreadsheets for extracting campaign data, interpreting results, and suggesting enhancements.

• Strong copywriting abilities and a willingness to learn and implement best practices in testing.

• Experience in creating or coordinating landing pages, including assessing content, forms, and campaign links.

• Familiarity with tracking hygiene, such as UTMs, naming conventions, and fundamental aspects of conversion tracking.

• Excellent attention to detail and commitment to follow through across multiple tools, campaigns, and stakeholders.

• Strong organizational skills to manage competing priorities, campaign timelines, and deliverables.

• Inquisitive, receptive to coaching, and capable of taking charge of campaign execution.

• Preferred experience in coordinating sponsored emails, webinars, or display advertising with trade publications or industry media partners.

• Preferred background in B2B SaaS or demand generation, including familiarity with lead nurturing and follow-up, or knowledge of Salesforce or Marketo.

• Practical experience in Meta Ads and a working knowledge of LinkedIn Ads is preferred.

• Preferred strong writing skills for crafting ad and sponsored email copy.

🏝️ Benefits

• Comprehensive benefits package.

• Commitment to equal opportunity and affirmative action in the workplace.

• Availability of accessible formats, communication supports, and other assistance for applicants with disabilities.