Marketing Manager – Native Ads, Performance Marketing, E-Commerce

This is a fully remote position, open to applicants in Germany.

📋 Description

• Independently oversee D2C client projects, from strategic planning to account management.

• Manage accounts with significant monthly advertising expenditures in the six-figure range.

• Determine when accounts can accommodate increased budgets and when growth begins to impact profit margins.

• Analyze Outbrain and other native advertising platforms.

• Create and test new advertorial funnels and identify problem angles.

• Collaborate with copywriting and creative teams based on data insights and hypotheses.

• Take ownership of the customer journey from the advertisement to the offer page.

• Provide briefs to copywriters and graphic designers.

• Establish systematic testing protocols for angles, hooks, and offer pages.

• Conduct client reporting and engage in discussions with executives and marketing leaders.

• Share insights with the team and implement successful strategies across additional accounts.

• In the medium term, provide functional leadership for a Native team consisting of four to five members.

• In the long term, expand the division by acquiring more accounts, increasing budgets, adding team members, and enhancing AI utilization.

⛳️ Requirements

• Proven track record of independently managing significant monthly budgets for E-Commerce initiatives on Meta, Google, or native advertising platforms.

• Minimum of 2 years of experience in media buying.

• Ability to scale accounts profitably and make informed, data-driven decisions.

• Strong interest in direct-response marketing.

• Hands-on experience with tracking tools.

• Understanding of attribution models.

• Willingness to enhance knowledge in native advertising.

• Experience managing D2C E-Commerce projects; lead-generation-only experience is not adequate.

• Proven ability to independently make decisions regarding six-figure monthly budgets.

• Ideally, prior experience in mentoring, onboarding, or training colleagues.

🏝️ Benefits

• 30 days of vacation.

• Team events and workations held twice a year at various locations.

• Weekly team recaps and coffee chats.

• Company pension plan.

• Company bike program.

• Corporate fitness membership through Wellpass.

• €50 monthly tax-free benefit provided as a voucher of your choice.

• Laptop of your choice.

• High-quality home-office equipment.

• Professional development budget.

• Access to internal and external resources, plus mentors to support you.

• Full access to our internal AI stack.

• 100% remote work model.