Marketing Manager, Multifamily Digital Marketing

This is a fully remote position, open to applicants in Nevada, +1 more state.

📋 Description

• Advocate for a hospitality-driven approach throughout the customer journey, from initial contact to lease renewal.

• Design and execute resident engagement programs that enhance community culture and boost resident satisfaction.

• Develop marketing campaigns that support resident events, enhance move-in experiences, drive referrals, renewals, and promote community programming.

• Collaborate with onsite teams to elevate both prospect and resident experiences.

• Formulate and implement social media strategies across platforms such as Instagram, Facebook, LinkedIn, TikTok, and emerging technologies.

• Create content calendars that highlight community lifestyle, resident experiences, local collaborations, and team culture.

• Generate graphics, presentations, flyers, and marketing materials using Canva.

• Guide onsite teams in producing authentic, brand-consistent local content.

• Ensure consistent brand standards are maintained across all communities and marketing materials.

• Assist with updates to the website, collateral, signage, email campaigns, digital assets, community launches, rebrands, and marketing efforts.

• Lead initiatives for online reputation management, conduct training programs, share best practices, and develop review-generation strategies.

• Analyze reputation metrics and resident feedback to detect trends and actionable insights.

• Act as a subject matter expert for Canva, providing support with implementation, templates, training, and ongoing assistance.

• Manage the community's digital presence across Google Business Profiles, online directories, website content, and digital listings.

• Track Google Business performance, local search trends, and customer engagement metrics.

• Utilize Knock CRM and Yardi to enhance communications, campaigns, performance analysis, resident insights, and operational data.

• Collaborate with digital marketing partners on website optimization, SEO, SEM, paid media, email marketing, and other digital initiatives.

• Assess new marketing technologies, AI tools, and resident engagement platforms.

• Work closely with Operations, Regional Managers, Community Managers, photographers, designers, vendors, and community partners.

• Provide marketing support and resources to onsite teams.

• Facilitate training on branding, social media best practices, and customer experience standards.

⛳️ Requirements

• A Bachelor's degree in Marketing, Communications, Hospitality, Business, or a related discipline is preferred.

• 3-5+ years of experience in multifamily marketing, customer experience, hospitality, or a related field.

• Experience in multifamily property management or apartment marketing is highly desirable.

• Strong understanding of social media platforms, content creation, and digital engagement tactics.

• Proficient in using Canva for creating marketing materials and digital content.

• Familiarity with Knock CRM and Yardi or similar multifamily software.

• Exceptional written and verbal communication skills.

• Strong organizational and project management skills, with a keen eye for detail.

• A creative mindset and a passion for delivering outstanding customer experiences.

• Capability to handle multiple priorities in a fast-paced environment.

• Skills in graphic design and visual storytelling.

• Experience in photography and short-form video content creation.

• Expertise in brand management and marketing communications.

• Knowledge of reputation management platforms and customer engagement technologies.

🏝️ Benefits

• Health insurance

• Vision insurance

• Dental insurance

• Flexible spending accounts

• Health savings accounts

• Retirement savings plans

• Life insurance

• Disability insurance

• Paid and unpaid time away from work

• Competitive pay