Marketing Manager – iGaming

This is a fully remote position, open to applicants in Indonesia.

📋 Description

• Take full ownership of the Indonesian market, serving as the primary point of contact and accountable individual for the performance of game titles.

• Convert central strategies into locally applicable executions for Indonesia and develop the local marketing playbook.

• Strategize and implement content distribution across various platforms including forums, affiliates, social media, YouTube, Telegram, Discord, and other relevant channels.

• Customize and modify central content, creative elements, and promotional assets for Indonesian audiences.

• Coordinate production requirements with the Content and Design teams.

• Utilize data to recommend which game titles should be promoted and the timing of these promotions.

• Provide insights and intelligence from the Indonesian market back to the business.

• Establish and manage local communities to enhance activity, retention, and ongoing engagement.

• Ensure community quality and integrity by monitoring for fraudulent and fake activities.

• Manage relationships with affiliate networks, content creators, clip distribution networks, community forums, and messaging-app groups.

• Negotiate terms, oversee partner quality, enforce brand and content standards, expand the partner pipeline, and minimize reliance on single partners.

• Oversee the marketing budget for Indonesia, including allocation, forecasting, expenditure tracking, ROI reporting, staged funding, partner payouts, and commercial agreements.

• Define, manage, and report on market KPIs; establish attribution through landing pages, UTMs, and campaign tagging.

• Provide weekly and monthly reports on spending efficiency, game-level performance, and market standing.

• Collaborate with internal commercial, technical, design, and content teams.

• Maintain external relationships with operators/clients, aggregators, affiliates, and community partners.

• Assist commercial and account teams by providing context regarding the Indonesian market.

• Demonstrate clear ownership of the Indonesian market, tracking KPIs against targets, fostering player growth, and ensuring healthy community engagement within the first 6–12 months.

⛳️ Requirements

• Proven hands-on experience in autonomous marketing management within the Indonesian market.

• Familiarity with content distribution across forums, affiliates, YouTube, Telegram, Discord, and other significant platforms.

• Experience in localizing and adapting content, creative materials, and promotional assets for Indonesian audiences.

• Proven track record in building and managing local communities.

• Experience in managing affiliate networks, content creators, clip distribution networks, community forums, and messaging-app groups.

• Skilled in negotiating partner terms, overseeing partner quality, and enforcing brand and content standards.

• Experience in managing marketing budgets, including channel allocation, forecasting, expenditure tracking, ROI reporting, partner payouts, and commercial agreements.

• Proficient in defining and reporting on KPIs and establishing attribution through landing pages, UTMs, and campaign tagging.

• Experience in reporting on spending efficiency, game-level performance, and market positioning.

• Ability to liaise effectively with commercial, technical, design, and content teams.

• Strong relationship management skills with operators/clients, aggregators, affiliates, and community partners.

• In-depth knowledge of Indonesian players, competitors, game releases, lobby trends, and positioning trends.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career growth.

• Flexible working hours and a collaborative work environment.