Marketing Manager – Growth, Organic Acquisition

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Lead the marketing function at Globalfy, directly reporting to the CEO.

• Take ownership of the marketing strategy, ensuring hands-on execution and measurable outcomes.

• Develop a diverse acquisition strategy focused on organic growth and AI-driven discovery.

• Manage organic discovery efforts, enhance answer-engine visibility, establish entity authority, utilize structured data, and oversee source presence and measurement.

• Oversee multilingual AI-assisted content creation in PT-BR, PT-PT, neutral Spanish, and EN-US, maintaining high human editorial quality standards.

• Direct paid acquisition efforts across platforms such as Google Ads, Meta, LinkedIn, and YouTube, optimizing for efficiency by market and language.

• Handle lead nurturing, reactivation, and lifecycle communication via HubSpot in coordination with CX.

• Ensure consistency in brand and positioning across four language variants and three regions.

• Structure, scale, and measure content driven by the founder, including the CEO's LinkedIn engagement.

• Manage relationships with external partners and vendors, including selection processes and performance accountability.

• Coordinate events, field presence, public relations, media relations, design, video production, and technical work.

• Establish written interface agreements with Sales, Partnerships, CX, and Finance.

• Oversee compliance reviews for public tax, legal, and regulatory content.

• Ensure acquisition practices align with GDPR and LGPD regulations, including lawful audience sourcing, consent management, and WhatsApp opt-in protocols.

• Deliver a comprehensive first-90-day audit, establish instrumentation baselines, create interface agreements, and develop a 12-month channel diversification strategy.

• Enhance the share of non-paid acquisitions, maintain or lower customer acquisition costs (CAC), establish LLM citation presence, and manage content production at an agreed cadence.

⛳️ Requirements

• 5 to 7 years of experience in marketing.

• Minimum of 2 years managing a function or a P&L-relevant channel from start to finish.

• Proven track record in organic acquisition and content-led growth, supported by a portfolio.

• Hands-on experience with HubSpot, Google Ads, Google Analytics, Meta Ads, Search Console, and an email or lifecycle platform.

• Experience executing acquisition strategies in multiple languages and countries, with emphasis on adaptation rather than mere translation.

• Experience in establishing or restructuring an AI-assisted content operation with human editorial oversight.

• Proficiency in clear writing in at least two of the company's languages.

• Analytical mindset with a strong comfort level in evaluating channel performance.

• Ability to work independently and make decisions without frequent escalation.

• Comfort in collaborating within a multicultural team across Brazil, Portugal, Spain, and the United States.

• Knowledge of answer-engine optimization, LLM visibility, or entity authority work is an advantage.

• Proficiency in measurement techniques beyond last-click attribution is a plus.

• Experience in B2B or B2C services involving considered purchases and sales-assisted processes is beneficial.

• Familiarity with cross-border, fintech, professional services, or regulated industries is an asset.

🏝️ Benefits

• Opportunities for learning, growth, and professional development.

• An inclusive and dynamic work environment.

• A thoughtful benefits package that promotes well-being and professional advancement.

• A global team atmosphere with colleagues from eight different countries.