Growth Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of growth by developing supply and demand acquisition channels.

• Oversee the Lightning Lesson series from start to finish, including campaign planning, positioning, communication, speaker support, and social media activation.

• Establish new distribution and brand partnerships.

• Manage the B2B-focused L&D speaker series and transform it into a consistent quarterly content engine.

• Create and oversee the lead-to-sales handoff process, including lead scoring, routing, and follow-up.

• Collaborate with the B2B sales lead to produce and share case studies featuring lighthouse customers.

• Engage experts to promote their courses and Lightning Lessons on social media.

• Oversee Maven's social media presence on platforms such as LinkedIn, Instagram, TikTok, and X.

• Report directly to the Head of Product and collaborate closely with Lifecycle Marketing.

• Focus primarily on Lightning Lessons while introducing new growth initiatives every 6-12 months.

⛳️ Requirements

• 5-10 years of experience in growth or comprehensive marketing roles within a startup setting.

• A mindset geared towards experimentation and adaptability.

• A natural aptitude for problem-solving.

• Capability to establish MVPs for new growth initiatives and enhance existing growth channels.

• Exceptional writing abilities.

• A high standard for the quality of written and visual content.

• Strong instincts for creating engaging social media content.

• A data-driven approach with a systems-thinking mindset.

• Ability to balance strategic planning with execution.

• A business-oriented perspective with an emphasis on ROI.

🏝️ Benefits

• Fully remote work.

• No-meeting Wednesdays.

• Company demonstrations on Fridays.

• Week-long company offsite twice a year.

• A high-trust, high-ownership team environment.

• Opportunities for cross-functional learning.

• Daily direct feedback.

• Chance to contribute to building the world's most dynamic expert-led learning brand.