Senior Growth Marketing Manager

atCobaltRemoteUS flagUnited StatesFull-timeGrowth MarketingSenior$110k – $130k/year

Posted 19 hours ago

This is a fully remote position, open to applicants in United States.

πŸ“‹ Description

β€’ Create and implement comprehensive marketing strategies that align with the company's growth goals, concentrating on acquiring new clients and expanding within current customer accounts.

β€’ Lead multi-channel marketing initiatives, including email campaigns, webinars, social media, direct mail, and digital advertising throughout the buyer's journey.

β€’ Design and manage automated agents to optimize workflows and expedite program execution.

β€’ Utilize UserGems intent signals and tracking to initiate automated playbooks that engage buying committees and re-engage previous champions in targeted accounts.

β€’ Develop customer marketing and advocacy programs that leverage success stories to promote whitespace expansion and cross-selling opportunities.

β€’ Co-manage the content calendar and create multi-format programs aimed at engaging key contacts and activating target accounts.

β€’ Serve as the main marketing liaison for sales and BDR teams, conducting weekly meetings on activation plans and performance expectations.

β€’ Continuously monitor program metrics and implement adjustments to ensure performance targets are met.

β€’ Generate and accelerate the pipeline across North America and EMEA.


⛳️ Requirements

β€’ Over 6 years of marketing experience focused on growth, demand generation, or regional marketing, preferably within a B2B technology or cybersecurity context.

β€’ Proven expertise in account-based marketing strategies, tactics, and contemporary growth technologies.

β€’ Demonstrated proficiency in Salesforce, HubSpot, and intent tools such as UserGems or 6Sense.

β€’ Practical experience in developing MCP agents.

β€’ Capability to analyze data and derive actionable insights that enhance campaign optimization and improve results.

β€’ Outstanding written and verbal communication skills.

β€’ Ability to produce engaging, conversion-oriented content.

β€’ Strong sense of responsibility with the ability to juggle multiple projects and meet deadlines in a fast-paced setting.


🏝️ Benefits

β€’ Competitive compensation.

β€’ Attractive equity plan.

β€’ 401(k) program (US) or pension (EU).

β€’ Medical, dental, vision and life insurance (US) or statutory healthcare (EU).

β€’ Wellness stipend.

β€’ Work-from-home equipment and wifi stipend.

β€’ Learning and development stipend.

β€’ Flexible, generous paid time off.

β€’ Paid parental leave.

β€’ Ongoing mentorship opportunities.

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