Senior Growth Marketing Manager

atCobaltRemoteUS flagUnited StatesFull-timeGrowth MarketingSenior$110k – $130k/year

Posted Sep 25

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement comprehensive marketing strategies that align with the company's growth goals, concentrating on acquiring new clients and expanding within current customer accounts.

• Lead multi-channel marketing initiatives, including email campaigns, webinars, social media, direct mail, and digital advertising throughout the buyer's journey.

• Design and manage automated agents to optimize workflows and expedite program execution.

• Utilize UserGems intent signals and tracking to initiate automated playbooks that engage buying committees and re-engage previous champions in targeted accounts.

• Develop customer marketing and advocacy programs that leverage success stories to promote whitespace expansion and cross-selling opportunities.

• Co-manage the content calendar and create multi-format programs aimed at engaging key contacts and activating target accounts.

• Serve as the main marketing liaison for sales and BDR teams, conducting weekly meetings on activation plans and performance expectations.

• Continuously monitor program metrics and implement adjustments to ensure performance targets are met.

• Generate and accelerate the pipeline across North America and EMEA.


⛳️ Requirements

• Over 6 years of marketing experience focused on growth, demand generation, or regional marketing, preferably within a B2B technology or cybersecurity context.

• Proven expertise in account-based marketing strategies, tactics, and contemporary growth technologies.

• Demonstrated proficiency in Salesforce, HubSpot, and intent tools such as UserGems or 6Sense.

• Practical experience in developing MCP agents.

• Capability to analyze data and derive actionable insights that enhance campaign optimization and improve results.

• Outstanding written and verbal communication skills.

• Ability to produce engaging, conversion-oriented content.

• Strong sense of responsibility with the ability to juggle multiple projects and meet deadlines in a fast-paced setting.


🏝️ Benefits

• Competitive compensation.

• Attractive equity plan.

• 401(k) program (US) or pension (EU).

• Medical, dental, vision and life insurance (US) or statutory healthcare (EU).

• Wellness stipend.

• Work-from-home equipment and wifi stipend.

• Learning and development stipend.

• Flexible, generous paid time off.

• Paid parental leave.

• Ongoing mentorship opportunities.

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